Assistant Manager - Performance Marketing

RELIANCE CONSUMER PRODUCTS LIMITED; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

RELIANCE CONSUMER PRODUCTS LIMITED is seeking a campaign manager with FMCG or consumer-brand experience to drive online growth across quick commerce, marketplaces, and e-commerce platforms. You will plan and execute end-to-end campaigns, optimize visibility, and collaborate with cross-functional teams to maximize sales, traffic, and ROI.

Responsibilities include developing annual/monthly calendars, coordinating with Category, Brand, Sales, and Performance Marketing teams, and managing paid

Qualifications

• Experience in ecommerce, FMCG, or consumer brands with online growth focus.
• Experience with quick commerce platforms and marketplaces such as Amazon/Flipkart.
• Strong analytics mindset with capability to drive campaign performance.

Responsibilities

• Develop annual and monthly campaign calendars aligned with business priorities and launches.
• Collaborate with Category, Brand, Sales, and Performance Marketing teams for integrated campaigns.
• Manage and optimize paid campaigns with emphasis on CAC, ROAS, and LTV.
• Drive experimentation through audience segmentation, bidding optimization, and creative performance.
• Monitor KPIs such as GMV, ROAS, conversion rate, traffic, search share, add-to-cart, and sales uplift; recommend actions.
• Coordinate with creative/content/agency partners to ensure timely campaign assets and platform creatives.
• Analyze campaign performance using GA4, AppsFlyer/Adjust, Looker Studio, and other analytics tools for insights.
• Ensure seamless execution across planning, budgeting, reporting, and post-campaign reviews.

Skills

Campaign management

E-commerce

FMCG

Analytics

Cross-functional

Tools

GA4

Looker Studio

AppsFlyer/Adjust

Job description

We are looking for an campaign manager with experience in FMCG or consumer brands to drive online business growth across quick commerce, marketplaces, and e-commerce platforms. The role will be responsible for planning and executing end-to-end campaigns, optimizing visibility, and collaborating with cross-functional teams to maximize sales, traffic, and ROI

Role & responsibilities

• Develop annual and monthly campaign calendars aligned with key business priorities, new launches, and seasonal/festive moments.
• Collaborate with Category, Brand, Sales, Performance Marketing, and Key Account teams to deliver integrated campaigns.
• Manage and optimize paid campaigns with a strong focus on CAC, ROAS, and LTV. (
• Drive continuous experimentation through audience segmentation, bidding optimization, and creative performance.
• Monitor campaign KPIs including GMV, ROAS, conversion rate, traffic, share of search, add-to-cart rate, and sales uplift, and recommend optimization actions.
• Coordinate with creative, content, and agency partners to ensure timely execution of campaign assets and platform-specific creatives.
• Analyze campaign performance using GA4, AppsFlyer/Adjust, Looker Studio, and other analytics tools to generate actionable insights.
• Ensure seamless execution across campaign planning, budgeting, reporting, and post-campaign performance review.

Preferred candidate profile

• Experience in E-commerce, Digital Commerce, within FMCG, D2C, or Consumer Internet companies.
• Experience working with Quick Commerce platforms (Zepto, Blinkit, Swiggy Instamart) and leading marketplaces (Amazon, Flipkart).
• Strong understanding of e-commerce merchandising, digital shelf optimization, promotional planning, and retail media.
• Hands-on experience with campaign analytics, performance dashboards, and marketplace reporting tools.