Performance Marketing Executive

Marico Limited; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Marico Limited is seeking a data-driven Performance Marketing Executive to drive eCommerce and quick commerce growth. You will execute digital campaigns, monitor performance, and collaborate with cross-functional teams to meet delivery timelines.

Key activities include maintaining dashboards, optimizing campaigns, and conducting market insights to inform strategy. The role demands hands-on experience in FMCG marketing and strong analytical capabilities in a fast-paced environment.

Qualifications

• 3-5 years of hands-on experience in performance marketing, preferably in an FMCG setup.
• Familiarity with ad platforms like AMS, Google Ads, and Flipkart Ads.
• Proficiency with Excel/Google Sheets and dashboards; strong analytical skills.

Responsibilities

• Maintain daily/weekly dashboards and MIS reports.
• Assist in end-to-end campaign execution across platforms and monitor ROAS, share of voice, and conversions.
• Coordinate with Media, Brand, and eCommerce teams to align plans with business objectives.
• Support in briefing agencies and implementing A/B tests and new initiatives.
• Document learnings and share best practices with stakeholders.

Skills

Performance marketing

Data analysis

Campaign optimization

Excel/Sheets

Attention to detail

Tools

AMS

Google Ads

Flipkart Ads

Blinkit

Zepto

Meesho

Swiggy

Job description

We are seeking a data-driven and result-oriented Performance Marketing Executive in executing digital campaigns to drive eCommerce and quick Commerce growth across platforms. The role focuses on tactical implementation, campaign monitoring, and cross-functional coordination for timely and high-quality delivery.

Key Deliverables of the Role:

Performance Tracking & Reporting

• Maintain daily/weekly dashboards and MIS reports.
• Track campaign KPIs, flag issues, and share actionable insights with the manager and cross-functional teams

Campaign Execution & Optimization

• Assist in end-to-end execution of platform campaigns (e.g., AMS search & display).
• Monitor live campaigns to ensure delivery is on time and meets KPIs like ROAS, share of voice, and conversion rates.
• Implement optimizations based on ongoing data analysis and performance insights.

Cross-Functional Coordination

• Work closely with Media, Brand, and eCommerce teams to align execution with overall business objectives.
• Ensure plans are implemented as per aligned timelines (OTIF delivery).
• Liaise with performance marketing agency teams to ensure proper tactical implementation.
• Support the manager in briefing agencies and providing necessary inputs for creative and targeting.
• Support in the execution of A/B tests and new initiatives across platforms.
• Help document learnings and share best practices with relevant stakeholders.

Market Research & Insights

• Contribute to market scans, platform updates, and performance trends.
• Assist in creating case studies and presentations on campaign outcomes and emerging eCommerce and quick commerce opportunities.

Process & System Support

• Help identify bottlenecks in campaign operations and suggest process improvements.
• Ensure accuracy and consistency across campaign setups, reports, and tools.

Key Skills & experience-

• 3-5 years of hands-on experience in performance marketing, preferably in a FMCG setup.
• Familiarity with ad platforms like Amazon Marketing Services (AMS), Google Ads, and Flipkart Ads.
• Familiarity with platforms like Blinkit, Zepto, Meesho, Swiggy and other eCommerce and quick Commerce platforms.
• Strong analytical skills and proficiency in Excel/Google Sheets and dashboards.
• Attention to detail and ability to manage multiple priorities in a fast-paced environment.