Performance Marketing_Apparel

People, Jobs, and News; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

People, Jobs, and News is seeking a Performance & E-commerce Manager to grow our online business across multiple digital channels in Chennai. You will own end-to-end e-commerce operations, optimize customer acquisition and retention, and drive revenue through CRM programs and performance marketing.

The ideal candidate will have deep knowledge of digital commerce, marketplace operations, marketing analytics, lifecycle marketing, and a track record of improving online metrics such as ROAS, CAC,

Qualifications

• Experience in digital commerce across multiple channels.
• Strong understanding of marketing analytics and lifecycle marketing.

Responsibilities

• Lead end-to-end e-commerce operations across brand website, marketplaces, and omnichannel platforms.
• Drive online sales and optimize customer acquisition and retention strategies.
• Oversee social media management and performance marketing initiatives.
• Collaborate with merchandising, supply chain, IT, and customer support teams to ensure seamless operations.

Skills

E-commerce management

Performance marketing

CRM & lifecycle marketing

Job description

Job Title: Performance & E-commerce Manager

Location: Chennai, Tamil Nadu

Reporting To: Business Head / Chief Marketing Officer

Job Summary

We are seeking an experienced and results-driven E-commerce Manager to lead and grow our online business across multiple digital channels. The role will be responsible for managing end-to-end e-commerce operations, driving online sales, optimizing customer acquisition and retention strategies, overseeing social media and performance marketing initiatives, and enhancing customer engagement through CRM programs.

The ideal candidate should possess a strong understanding of digital commerce, online customer behavior, marketing analytics, marketplace operations, and lifecycle marketing.

E-commerce Operations

• Manage day-to-day e-commerce operations across the brand website, marketplaces, and omnichannel platforms.
• Ensure product catalog accuracy, pricing consistency, inventory synchronization, and order fulfillment efficiency.
• Coordinate with merchandising, supply chain, warehouse, IT, and customer support teams to ensure seamless operations.
• Monitor website performance, user experience, conversion rates, and checkout processes.
• Manage marketplace listings, promotions, inventory health, and seller performance metrics.
• Identify and implement process improvements to enhance operational efficiency and customer satisfaction.

Performance Marketing

• Plan, execute, and optimize digital advertising campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
• Manage customer acquisition strategies while maintaining target ROAS, CAC, and conversion metrics.
• Analyze campaign performance and provide actionable insights for continuous optimization.
• Manage media budgets and allocate spends effectively across channels.
• Collaborate with creative teams to develop high-performing ad creatives and landing pages.
• Drive traffic, conversions, and revenue growth through data-driven marketing initiatives.

Social Media Management

• Develop and execute social media strategies to increase brand awareness, engagement, and sales.
• Manage content calendars across Facebook, Instagram, YouTube, LinkedIn, and emerging platforms.
• Monitor social media performance and audience engagement metrics.
• Coordinate with influencers, creators, and agency partners for campaigns and collaborations.
• Ensure consistent brand communication across all digital touchpoints.
• Track social media ROI and contribute to customer acquisition and retention goals.

CRM & Customer Retention

• Develop customer lifecycle marketing strategies to improve retention and repeat purchases.
• Manage Email, SMS, WhatsApp, Push Notification, and Loyalty Program campaigns.
• Segment customer databases and execute personalized communication journeys.
• Analyze customer behavior, purchase patterns, and engagement metrics.
• Drive initiatives to improve Customer Lifetime Value (CLV), retention rates, and repeat purchase frequency.
• Implement automated customer journeys and remarketing campaigns.

Analytics & Reporting

• Track and report key e-commerce KPIs including revenue, conversion rate, traffic, ROAS, CAC, AOV, retention, and customer lifetime value.
• Prepare weekly and monthly business performance reports.
• Utilize Google Analytics, CRM dashboards, marketplace reports, and BI tools for decision-making.
• Identify growth opportunities through data-driven insights.
• Present actionable recommendations to management based on performance trends.

Stakeholder Management

• Collaborate with internal teams including Marketing, Merchandising, IT, Finance, Operations, and Customer Service.
• Manage relationships with external agencies, technology partners, and marketplace account managers.
• Drive cross-functional initiatives to achieve business objectives.
• Ensure alignment between online business goals and overall company strategy.

Key Performance Indicators (KPIs)

• Online Revenue Growth
• Website Conversion Rate
• Return on Ad Spend (ROAS)
• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (CLV)
• Repeat Purchase Rate
• Marketplace Revenue Growth
• Social Media Engagement & Reach
• Email/SMS/WhatsApp Campaign Performance
• Order Fulfillment SLA Compliance
• Average Order Value (AOV)

Skills: performance marketing, e-commerce, specialty retail