Manager - E-commerce Growth & Marketing

Crompton Greaves Consumer Electricals; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Crompton Greaves Consumer Electricals is seeking a Manager for E-commerce Growth & Marketing in Mumbai. This role involves driving marketplace growth strategies across various platforms, optimizing media investments, and ensuring campaign readiness for product launches.

The ideal candidate should possess an MBA/PGDM, have 2-5 years of relevant experience, and demonstrate strong analytical abilities and stakeholder management skills. Familiarity with consumer durables is preferred.

Qualifications

• 2-5 years of experience in E-commerce, Growth, or Digital Marketing.
• Hands-on understanding of marketplace advertising.
• Strong analytical and commercial acumen.

Responsibilities

• Drive marketplace growth strategy across e-commerce platforms.
• Develop media strategy to enhance visibility and conversion.
• Coordinate product launch plans and optimize scale-up strategies.

Skills

E-commerce metrics

Analytical skills

Stakeholder management

Project management

Education

MBA/PGDM

Tools

Advanced Excel

Visualization tools

Job description

Job Description: Manager - E-commerce Growth & Marketing

Role Summary

This role is responsible for driving marketplace sell-out growth by partnering closely with Category, Sales and Key Account Management teams. The individual will act as a business partner to Category and Account teams to identify growth opportunities, improve commercial performance and deliver best-in-class marketplace execution. It owns the strategic levers that influence business growth including media, content, launches, visibility, analytics and marketplace excellence.

1. Business Growth Strategy

• Own the marketplace growth strategy for assigned categories across e-commerce platforms.
• Build annual, quarterly and event-specific growth plans aligned with business priorities.
• Identify category growth opportunities using consumer, search, competitive and marketplace insights.
• Influence pricing, assortment, promotions and visibility interventions to maximize sell-out.
• Track business performance, identify risks proactively and recommend corrective actions.

2. Performance Marketing & Media

• Develop media strategy across marketplaces including Amazon, Flipkart and emerging commerce platforms.
• Optimize media investments to improve visibility, conversion and efficiency (ROAS, TACOS, CTR, CVR and Share of Voice).
• Work closely with performance marketing agencies to deliver best-in-class execution.
• Continuously experiment with creatives, placements, keywords, audiences and campaign structures.

3. Content & Conversion Excellence

• Develop content strategy to improve discoverability and conversion.
• Drive PDP, A+ Content, Brand Store and visual content excellence.
• Leverage keyword and search trend insights to improve organic visibility.
• Ensure content readiness for key launches and marquee sale events.

4. New Product Launches

• Develop go-to-market plans for new product introductions & create a marketing plan to scale NPDs.
• Coordinate content, media and merchandising readiness for launches.
• Monitor launch performance and optimize scale-up plans based on data.

5. Analytics & Commercial Insights

• Build dashboards and reporting frameworks to monitor business performance.
• Translate data into actionable commercial recommendations.
• Analyze customer behaviour, funnel performance and competitive trends.
• Drive hypothesis-led experimentation and present recommendations to senior stakeholders.
• Leverage advanced Excel and visualization tools to improve decision making.

6. Marketplace Excellence

• Ensure campaign and event readiness across platforms.
• Coordinate with cross-functional teams to resolve execution gaps affecting business performance.
• Monitor marketplace execution to deliver a consistent consumer experience.

Qualifications & Skills

• MBA/PGDM with 2-5 years of experience in E-commerce, Growth, Category Management, Digital Marketing or related roles.
• Strong analytical and commercial acumen with advanced Excel proficiency.
• Hands-on understanding of marketplace advertising and e-commerce metrics.
• Excellent stakeholder management, structured problem-solving and project management skills.
• Experience in Consumer Durables, Consumer Electronics, FMCG or similar categories preferred.