Performance Marketing Manager

Ascent Meditech; Mumbai Suburban, Mumbai; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

Ascent Meditech in Goregaon, Mumbai is seeking a seasoned professional to lead performance marketing, marketplace management and ecommerce operations. The role involves managing paid campaigns across Google Ads, Meta Ads, Amazon, Flipkart and other platforms, optimizing product listings, coordinating launches, and driving revenue targets.

The candidate should have 5–8 years of experience in ecommerce marketing, with strong analytics, cross-functional collaboration, and a track record of

Qualifications

• Experience level: 5–8 years in performance marketing / e-commerce.

Responsibilities

• Plan, execute and optimise paid campaigns across Google, Meta, Amazon, Flipkart and other platforms.
• Manage budgets to maximise ROI, ROAS, CTR and CPA.
• Prepare performance reports daily, weekly and monthly.
• Conduct A/B tests on creatives, audiences and landing pages.
• Collaborate with design and marketing teams for high-converting assets.
• Coordinate seasonal/promotional campaigns on marketplace events.
• Identify growth opportunities through keyword and audience optimization.
• Oversee marketplace operations across Amazon, Flipkart and other platforms.
• Create and optimise product listings, SEO and content quality.
• Ensure catalogue accuracy, pricing and stock across channels.
• Coordinate launches and promotions with account managers.
• Oversee daily order processing and inventory reconciliation.
• Collaborate with warehouse, finance and support teams to ensure smooth ops.
• Drive revenue targets and analyze sales performance.
• Prepare MIS reports and present insights to senior management.

Job description

1. Performance Marketing

• Plan, execute, and optimise paid campaigns across Google Ads, Meta Ads, Amazon Ads, Flipkart Ads, and other digital platforms.
• Manage advertising budgets and maximise ROI, ROAS, CTR, conversion rate, and cost per acquisition.
• Monitor campaign performance and prepare daily, weekly, and monthly performance reports.
• Conduct A/B testing on creatives, audiences, landing pages, and campaign strategies to improve performance.
• Work closely with the design and marketing teams to develop high-converting ad creatives and campaign assets.
• Execute seasonal and marketplace promotional campaigns such as Prime Day, Great Indian Festival, Big Billion Days, Independence Day Sale, Republic Day Sale, and other marketplace events.
• Identify growth opportunities through keyword optimisation, audience targeting, and performance analysis.

2. Marketplace Management

• Manage end-to-end marketplace operations across Amazon, Flipkart, Tata 1mg, PharmEasy, JioMart, and other e-commerce platforms.
• Create, update, and optimise product listings, titles, descriptions, images, A+ content, keywords, and SEO.
• Ensure catalogue accuracy, pricing, inventory availability, and product content quality across all channels.
• Handle platform-related activities including listing approvals, compliance, account health, issue resolution, and catalogue maintenance.
• Coordinate new product launches across all marketplaces.

3. E-commerce Operations

• Oversee daily order processing, inventory synchronisation, returns, cancellations, and reconciliation.
• Coordinate with warehouse, supply chain, finance, customer support, and ERP teams to ensure smooth operations.
• Monitor inventory levels and coordinate replenishment to minimise stock-outs and maximise sales.
• Ensure timely execution of promotions, coupons, Lightning Deals, platform deals, and visibility campaigns.
• Work closely with marketplace account managers to improve sales performance and brand visibility.
• Track order fulfilment, SLA adherence, and customer experience metrics.

4. Business Growth & Revenue Management

• Drive monthly, quarterly, and annual revenue targets across all online channels.
• Analyse sales performance, profitability, category trends, and customer behaviour to identify growth opportunities.
• Develop strategies to increase organic sales, paid sales, and marketplace visibility.
• Monitor competitor pricing, promotions, and assortment to maintain market competitiveness.
• Recommend pricing strategies, promotional offers, and assortment expansion based on business objectives.

5. Analytics & Reporting

• Prepare MIS reports covering sales, advertising performance, profitability, inventory, and marketplace KPIs.
• Track key performance indicators including Sales, ROAS, ROI, CTR, Conversion Rate, TACOS, ACOS, Order Volume, ASP, and Contribution Margin.
• Present actionable insights and recommendations to senior management.

6. Cross-functional Coordination

• Collaborate with Marketing, Brand, Design, Supply Chain, Finance, Customer Service, and IT teams to ensure seamless execution of e-commerce initiatives.
• Coordinate with external agencies, marketplace account managers, and technology partners for campaign execution and platform improvements.

Experience - 5 to 8yrs

Location - Goregaon