Manager -E -commerce

Shyama Jewels Sourcing Llp

Bengaluru

On-site

INR 1,200,000 - 1,800,000

Full time

14 days+

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Job summary

Shyama Jewels Sourcing Llp in Bangalore seeks an experienced Online Sales Manager to drive the jewellery brand's ecommerce operations. You will own online sales performance, catalogue accuracy, and website merchandising to maximize revenue across platforms.

You will lead a team of Online Sales Executives, coordinate with marketing and marketplaces, and develop strategies to improve conversion, AOV, and ROAS while maintaining brand standards.

Qualifications

Strong knowledge of jewellery products and online selling.
Experience leading ecommerce teams and driving growth.
Data-driven mindset with focus on metrics and reporting.
Excellent communication and cross-functional coordination.

Responsibilities

Oversee online sales operations across Bangalore and set performance targets.
Manage jewellery catalogue accuracy, categorization, pricing, and descriptions.
Own online business performance with revenue targets and growth strategy.
Lead website merchandising, homepage updates, and promotional campaigns.
Coordinate product uploads, imagery, specs, and certifications with teams.
Manage marketplaces, pricing, inventory, and promotions for visibility.
Collaborate with marketing on campaigns; monitor ROAS and CAC.
Plan e-commerce campaigns around key seasons and launches.
Improve customer journey; optimize checkout and navigation.
Lead Online Sales Executives; provide training and feedback.
Coordinate pricing, offers, and showroom stock alignment.
Prepare MIS reports and share insights for improvements.
Ensure brand integrity, SOPs, and clear customer communications.

Skills

Jewellery knowledge

Team leadership

Conversion strategy

Data analysis

Job description

Roles & Responsibilities:

1. Online Sales Strategy & Control

Plan and manage online sales operations across all Bangalore.
Set targets for inquiries, conversions, response time, and sales value.
Monitor daily, weekly, and monthly online sales performance.

2. Jewellery Catalogue Management

Oversee accuracy, quality, and consistency of jewellery catalogue across platforms.
Ensure proper categorization, pricing alignment, and product descriptions.
Coordinate with branches for new product uploads and updates.

3. E-commerce Business Management

Own the overall online business performance and achieve monthly, quarterly, and annual revenue targets
Develop and execute the e-commerce growth strategy across the brand website and relevant marketplaces.
Monitor key metrics including revenue, conversion rate, average order value (AOV), traffic, customer acquisition cost (CAC), ROAS, repeat purchases, and cart abandonment.
Identify opportunities to increase sales, profitability, and customer lifetime value.
Prepare regular business performance reports and provide actionable insights to management

4. Website Management & Online Merchandising

Manage day-to-day operations of the e-commerce website, ensuring products, prices, offers, images, descriptions, and inventory are accurate.
Develop effective product/category merchandising strategies to improve discovery and conversion.
Plan and execute homepage updates, landing pages, product launches, promotional campaigns, and festive collections.
Ensure jewellery products are presented with high-quality images, videos, specifications, certifications, product details, and styling information.
Optimize website navigation, search, filters, product pages, checkout, and overall customer journey.
Work with the technology team to identify and resolve website issues and improve website speed, usability, and conversion
Ensure timely follow-up and professional customer communication.
Track conversion ratios and guide team to improve closure rates.

5. Jewellery Catalogue & Product Management

Manage the online jewellery catalogue, including SKU creation, categorization, attributes, pricing, descriptions, specifications, and imagery.
Ensure accurate display of jewellery‑specific information such as metal type, purity, gemstone details, weight, dimensions, certification, making charges, and applicable policies.
Coordinate with merchandising, inventory, design, and retail teams for new product launches and collection updates.
Monitor product availability and ensure best‑selling products remain adequately stocked online.
Identify slow‑moving and high‑performing products and develop appropriate merchandising strategies

6. Marketplace Management

Manage business performance across relevant marketplaces and online jewellery platforms.
Monitor marketplace sales, catalogue quality, pricing, inventory, promotions, ratings, reviews, and visibility.
Plan marketplace‑specific campaigns and promotional activities.
Coordinate with marketplace account managers to improve product visibility and sales.
Ensure marketplace listings comply with brand, regulatory, and platform requirements.

7. Digital Marketing & Customer Acquisition

Work closely with performance marketing teams/agencies to drive qualified traffic and online sales.
Plan and optimize campaigns across search, social media, display, remarketing, affiliate, and other relevant channels.
Monitor ROAS, CAC, conversion, revenue contribution, and campaign profitability.
Coordinate with the creative team for banners, product creatives, videos, campaign assets, and promotional communication.
Develop strategies for customer acquisition, remarketing, retention, and repeat purchases

8. Promotions & Campaign Planning

Plan e-commerce campaigns around key occasions such as Akshaya Tritiya, Diwali, Dhanteras, Akshaya Tritiya, Valentine's Day, wedding season, festive periods, and brand-specific launches.
Develop promotional calendars in coordination with marketing and merchandising teams.
Plan offers, bundles, coupon strategies, loyalty initiatives, and limited‑period campaigns while protecting brand positioning and margins.
Track campaign performance and conduct post‑campaign analysis

9. Customer Experience & CRM

Work with customer service teams to improve the online customer journey.
Analyse customer feedback, product reviews, returns, cancellations, and complaints to identify improvement areas.
Develop strategies to increase repeat purchases and customer retention.
Coordinate with CRM teams for email, WhatsApp, SMS, push notifications, and personalized customer campaigns.
Ensure online policies related to returns, exchanges, shipping, certification, warranty, and jewellery‑specific services are clearly communicated.

10. Team Management & Coordination

Manage and guide Online Sales Executives from each branch.
Allocate work, review daily activities, and provide feedback.
Conduct regular training on product knowledge, catalogue standards, and conversion skills.

11. Pricing, Offers & Coordination

Coordinate with branch managers and sales teams on pricing, availability, and offers.
Ensure online commitments align with showroom stock and policies.
Support executives during negotiation and high‑value closures when required.

12. Reporting & MIS

Prepare and submit online sales MIS reports covering:

Number of uploads

Inquiries received

Conversions achieved

Pending follow‑ups

Share insights with management for improvement.

13. Compliance & Brand Representation