Ecommerce Merchandiser

JobItUs; Surat; On-site; INR 450,000 - 650,000; Full time

Job summary

JobItUs Surat is seeking an experienced E-commerce Merchandiser — Jewelry to transform the online store into a premium showroom, driving discovery and conversion for high-value pieces.

You will oversee collection planning, stock by design, pricing psychology, PDP perfection with 5+ images, category structure, trust elements like BIS/GIA certs, EMI options, bundles, and seasonal campaigns across major festivals.

Qualifications

• Excel skills: Pivot, VLOOKUP; carat, grams, purity
• Magento/Amazon backend experience
• Understanding BIS/IGI/SGL certificates
• CRO mindset and visual judgment
• Competitor tracking (CaratLane, Bluestone, Kalyan)
• SEO-friendly product keywords for lab-grown diamonds
• Accurate sizing to keep returns low

Responsibilities

• Plan launches for Akshaya Tritiya, Diwali, weddings and Valentine’s
• Balance rings, earrings, necklaces, bracelets mix
• Ensure PDP has 5+ images and size guide
• Structure categories: Metal Type, Stone Type, Occasion, Price
• Add BIS/IGI/GIA certs, returns policy, EMI options above fold
• Bundle products to complete looks

Skills

Excel

CRO mindset

Visual eye

Competitor tracking

SEO keywords

CVR tracking

Tools

Magento backend

Shopify

Zoho Inventory

Gempix 360 spins

Google Analytics

Amazon Seller Central

Job description

We have urgent opening for

Location - Surat

Experience - Minimum 3 Yr

Job Description

Perfect for brands like Jewel Box, lab-grown diamond, gold, silver, or fashion jewelry D2C.

1. Role: E-commerce Merchandiser — Jewelry

Mission Make the online jewelry store feel like a premium showroom. Drive discovery, trust, and conversion for high-consideration purchases.

2. Key Responsibilities — Jewelry Specific

Range & Inventory

• 1. Collection planning: Plan launches for Akshaya Tritiya, Diwali, Wedding season, Valentine’s. Balance rings, earrings, necklaces, bracelets mix
• 2. Stock by design: Track fast-moving SKUs like solitaires, mangalsutras. Avoid OOS on bestsellers. Liquidate slow-moving CZ sets
• 3. Pricing psychology: Set MRP with charm pricing ₹9,999 vs ₹10,000. Create “under ₹25k”, “₹50k-₹1L” buckets. Manage gold rate fluctuations

Online Merchandising

• 4. PDP perfection: 5+ images per SKU: hand shot, ear shot, scale shot, video, certificate zoom. Size guide in mm/carat. Metal purity, stone details
• 5. Category structure: Shop by: Metal Type, Stone Type, Occasion, Price, Gifting, Collections like “Office Wear”, “Bridal”, “Lab-Grown”
• 6. Trust building: Add BIS hallmark, IGI/GIA certs, 15-day return, lifetime exchange, EMI options above fold
• 7. Bundling: “Complete the look” — ring + earring set. “Stack it up” for bracelets. Wedding combo offers

Growth & Campaigns

• 8. Visual calendar: Homepage banners for Karva Chauth, Navratri. Swap creatives every 15 days to keep site fresh
• 9. Marketplace hygiene: Amazon/Flipkart A+ content, video, size chart, Q&A. Win Buy Box. Schedule LGD during Amazon Great Indian Festival
• 10. Analytics: Track CVR by price band, return rate by design, “try at home” vs direct buy ratio. Metal price impact on sales
• 11. WhatsApp commerce: Coordinate AiSensy broadcasts for new drops. Segment: bought rings -> show matching earrings

Ops & Coordination

• 12. With: Photographers for model shoots, CAD designers for new SKUs, catalog team, ads team, warehouse for packaging
• 13. Tools: Shopify/Jewelflow, Zoho Inventory, Gempix for 360 spins, Google Analytics, Amazon Seller Central

3. Must-Have Skills for Jewelry

CoreJewelry-specific

Excel: Pivot, VLOOKUPKnow carat, grams, purity, diamond grades
Majento Amazon backendUnderstand BIS, IGI, SGL certificates
CRO mindsetVisual eye — flat lay vs model shot converts
Competitor tracking: CaratLane, Bluestone,KalyanGold rate impact on pricing
SEO: “lab grown diamond ring” keywordsLow return rate via accurate sizing

4. KPIs for Jewelry Merchandiser

• 1. Conversion Rate: Jewelry avg 0.8-1.5%. Target >2% with trust elements
• 2. Avg Order Value: Lift via bundling. Jewelry AOV ₹8k-₹80k
• 3. Return Rate: Keep <5%. High returns kill margins due to touch-ups
• 4. Sell-through: >70% per collection in 90 days
• 5. CTR on collection pages: “Engagement Rings” should be >4%

5. Sample Day in Life at Jewel Box Ahmedabad

• 1. 10am: Check Majento — solitaires OOS after Shark Tank episode. Push warehouse to prioritize
• 2. 12pm: Upload 12 new LGD pendants. Write titles: “1 Carat Lab Grown Diamond Solitaire Pendant in 18k Gold”
• 3. 2pm: Analyze last week: “Under ₹30k” earrings had 3.2% CVR. Create homepage slot + WhatsApp campaign
• 4. 4pm: Gold up ₹400/10g. Update all gold SKUs via Zoho. Pause ads on heavy pieces till evening
• 5. 6pm: Brief design team: Diwali banner — “Lab-grown, Planet-approved” with