Manager -Digital Planning

Dentsuaegis; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Iprospect in Mumbai is seeking a seasoned Digital Media Planner to design and execute large-scale campaigns across YouTube, Meta, DV360, OTT/CTV and premium publishers. You will lead audience insights, benchmark KPIs, and drive optimization while mentoring junior planners.

You will partner with clients, present strategic plans, and oversee campaign performance from planning to delivery, ensuring seamless execution in a fast-paced environment.

Qualifications

• Deep expertise in digital media planning, media math, reach and frequency principles.

Responsibilities

• Design full-funnel digital media plans and execute large-scale campaigns across YouTube, Meta, DV360, OTT/CTV, and premium publishers.
• Leverage tools like GWI, Comscore, and Similarweb to build audience personas and justify channel allocations.
• Lead conversations with clients, present annual/campaign plans, and deliver post-campaign analyses.
• Oversee campaign pacing, ad-ops coordination, and publisher relationships to boost performance.
• Mentor junior planners and contribute strategic media solutions for new business pitches.

Skills

Digital media planning

Media math

Reach & frequency

Tools

DV360

YouTube planning

Meta

Job description

Job Description

The purpose of this role is to provide digital Planning solution to Client, taking responsibility for all planning tasks within the team to ensure campaigns run smoothly and to plan.

Core Responsibilities

• Media Strategy & Omnichannel Planning: Design full-funnel digital media plans and execute large-scale campaigns across YouTube, Meta, Programmatic (DV360), OTT/CTV, and premium publisher partnerships.
• Audience Insights & Analytics: Leverage tools like GWI, Comscore, and Similarweb to build audience personas, justify channel allocations, track KPIs, and drive continuous optimization.
• Client Leadership & Presentation: Act as the primary strategic partner for clients, leading conversations, presenting annual/campaign plans, and delivering deep-dive Post-Campaign Analyses (PCAs).
• Campaign & Publisher Management: Oversee campaign pacing, ad-ops coordination, publisher relationships to boost performance, and test-and-learn corporate projects.
• Team Leadership & New Business: Mentor junior planners, evolve planning principles, and contribute strategic media solutions for new business pitches.

Required Skills & Expertise

• Core Competencies: Deep expertise in digital media planning, media math, reach & frequency principles, and advanced Excel & PowerPoint.
• Platform Knowledge: Strong working knowledge of DV360, YouTube planning, Meta, and broader digital video/OTT ecosystems.

Location:

Mumbai

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent