Manager -Digital Planning

dentsu; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Iprospect in Mumbai seeks a Digital Planning Lead to design full-funnel digital media plans and manage large-scale campaigns across YouTube, Meta, DV360, OTT/CTV, and premium publishers.

You will translate audience insights into channel allocations, track KPIs, and present plans and post-campaign analyses to clients, while mentoring junior planners.

This permanent, full-time role requires strong Excel and PowerPoint skills and deep knowledge of DV360 and digital video ecosystems.

Qualifications

• Strong expertise in designing digital media plans across multiple channels.
• Ability to justify channel allocations using audience insights and metrics.
• Proficiency with Excel for media math and data analysis.
• Skilled in crafting presentations for clients and internal teams.

Responsibilities

• Design full-funnel digital media plans and execute large-scale campaigns.
• Leverage tools to build audience personas and track KPIs for optimization.
• Lead client conversations, present annual/campaign plans and post-campaign analyses.
• Oversee campaign pacing, ad-ops coordination, and publisher relationships.
• Mentor junior planners and contribute to new business pitches.

Skills

Digital media planning

Media math

Reach & frequency

Excel

PowerPoint

Tools

DV360

YouTube planning

Meta

OTT/CTV ecosystems

Job description

The purpose of this role is to provide digital Planning solution to Client, taking responsibility for all planning tasks within the team to ensure campaigns run smoothly and to plan.

Job Description

Core Responsibilities

• Media Strategy & Omnichannel Planning: Design full-funnel digital media plans and execute large-scale campaigns across YouTube, Meta, Programmatic (DV360), OTT/CTV, and premium publisher partnerships.
• Audience Insights & Analytics: Leverage tools like GWI, Comscore, and Similarweb to build audience personas, justify channel allocations, track KPIs, and drive continuous optimization.
• Client Leadership & Presentation: Act as the primary strategic partner for clients, leading conversations, presenting annual/campaign plans, and delivering deep-dive Post-Campaign Analyses (PCAs).
• Campaign & Publisher Management: Oversee campaign pacing, ad-ops coordination, publisher relationships to boost performance, and test-and-learn corporate projects.
• Team Leadership & New Business: Mentor junior planners, evolve planning principles, and contribute strategic media solutions for new business pitches.

Required Skills & Expertise

• Core Competencies: Deep expertise in digital media planning, media math, reach & frequency principles, and advanced Excel & PowerPoint.
• Platform Knowledge: Strong working knowledge of DV360, YouTube planning, Meta, and broader digital video/OTT ecosystems.

Location

Mumbai

Brand

Iprospect

Time Type

Full time

Contract Type

Permanent