Manager -Digital Planning

Dentsu Aegis Network Ltd.; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Iprospect in Mumbai is seeking a Manager - Digital Planning to lead planning tasks, design full-funnel digital media plans, and oversee campaigns across YouTube, DV360, Meta, and OTT. This permanent, full-time role requires strong Excel and PowerPoint skills and a deep background in digital media planning.

You will mentor junior planners, leverage audience insights tools, and drive analytics to optimize campaign performance for clients in a fast-paced agency environment.

Qualifications

• Deep expertise in digital media planning, media math, reach & frequency principles, and advanced Excel & PowerPoint.
• Strong working knowledge of DV360, YouTube planning, Meta, and OTT ecosystems.

Responsibilities

• Design full-funnel digital media plans and execute large campaigns across multiple platforms.
• Leverage audience insights tools to build personas and optimize channel allocations.
• Lead client conversations, present annual/campaign plans, and deliver post-campaign analyses.
• Oversee campaign pacing, ad-ops coordination, and publisher relationships.
• Mentor junior planners and contribute to new business pitches.

Skills

Digital media planning

Media math

Excel

PowerPoint

DV360

YouTube planning

Meta

OTT ecosystems

Tools

DV360

YouTube Planning Tools

Meta Ads Manager

Job description

Manager -Digital Planning page is loaded## Manager -Digital Planninglocations: Mumbaitime type: Full timeposted on: Posted Todayjob requisition id: R1129736The purpose of this role is to provide digital Planning solution to Client, taking responsibility for all planning tasks within the team to ensure campaigns run smoothly and to plan.**Job Description:****Core Responsibilities*** **Media Strategy & Omnichannel Planning:** Design full-funnel digital media plans and execute large-scale campaigns across YouTube, Meta, Programmatic (DV360), OTT/CTV, and premium publisher partnerships.* **Audience Insights & Analytics:** Leverage tools like GWI, Comscore, and Similarweb to build audience personas, justify channel allocations, track KPIs, and drive continuous optimization.* **Client Leadership & Presentation:** Act as the primary strategic partner for clients, leading conversations, presenting annual/campaign plans, and delivering deep-dive Post-Campaign Analyses (PCAs).* **Campaign & Publisher Management:** Oversee campaign pacing, ad-ops coordination, publisher relationships to boost performance, and test-and-learn corporate projects.* **Team Leadership & New Business:** Mentor junior planners, evolve planning principles, and contribute strategic media solutions for new business pitches.**Required Skills & Expertise*** **Core Competencies:** Deep expertise in digital media planning, media math, reach & frequency principles, and advanced Excel & PowerPoint.* **Platform Knowledge:** Strong working knowledge of DV360, YouTube planning, Meta, and broader digital video/OTT ecosystems.**Location:**Mumbai**Brand:**Iprospect**Time Type:**Full time**Contract Type:**Permanent