Manager - Digital Planning

Dentsu Webchutney; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Iprospect in Mumbai is seeking a seasoned Digital Planning lead to design and execute full-funnel digital campaigns across YouTube, Meta, DV360, OTT/CTV and premium publishers. You will build audience personas, justify channel allocations, and present plans to clients, delivering post-campaign analyses.

You will mentor junior planners, evolve planning principles, and contribute strategic media solutions for new business pitches in a fast-paced setting.

Qualifications

• Deep expertise in digital media planning and media math.
• Strong Excel and PowerPoint skills.
• Experience with DV360, YouTube planning, Meta and OTT ecosystems.

Responsibilities

• Design omnichannel digital media plans and manage large-scale campaigns.
• Leverage audience insights tools to justify allocations and optimize KPIs.
• Lead client conversations and present annual/campaign plans and post-campaign analyses.
• Oversee campaign pacing, ad-ops coordination, and publisher relations.
• Mentor junior planners and contribute to new business pitches.

Skills

Digital media planning

Media math

Reach frequency

Excel

PowerPoint

DV360

YouTube planning

Meta

OTT ecosystems

Tools

DV360

YouTube planning

Meta

Comscore

Similarweb

GWI

Job description

The purpose of this role is to provide digital Planning solution to Client, taking responsibility for all planning tasks within the team to ensure campaigns run smoothly and to plan.

Core Responsibilities

• Media Strategy Omnichannel Planning: Design full-funnel digital media plans and execute large-scale campaigns across YouTube, Meta, Programmatic (DV360), OTT/CTV, and premium publisher partnerships.
• Audience Insights Analytics: Leverage tools like GWI, Comscore, and Similarweb to build audience personas, justify channel allocations, track KPIs, and drive continuous optimization.
• Client Leadership Presentation: Act as the primary strategic partner for clients, leading conversations, presenting annual/campaign plans, and delivering deep-dive Post-Campaign Analyses (PCAs).
• Campaign Publisher Management: Oversee campaign pacing, ad-ops coordination, publisher relationships to boost performance, and test-and-learn corporate projects.
• Team Leadership New Business: Mentor junior planners, evolve planning principles, and contribute strategic media solutions for new business pitches.

Required Skills Expertise

• Core Competencies: Deep expertise in digital media planning, media math, reach frequency principles, and advanced Excel PowerPoint.
• Platform Knowledge: Strong working knowledge of DV360, YouTube planning, Meta, and broader digital video/OTT ecosystems.

Location: Mumbai

Brand: Iprospect

Time Type: Full time

Contract Type: Permanent

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.