Manager - Digital Planning

dentsu; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Iprospect in Mumbai is seeking a Digital Planning Lead to provide end-to-end planning solutions for client campaigns and ensure smooth execution across multiple digital channels.

You will design full-funnel media plans across YouTube, Meta, DV360, OTT/CTV and premium publishers, leverage audience insights, present plans to clients, oversee campaigns, mentor junior planners, and contribute to new business pitches.

Qualifications

• Deep expertise in digital media planning and media math.
• Strong Excel & PowerPoint proficiency.
• Knowledge of DV360, YouTube planning, Meta and OTT ecosystems.

Responsibilities

• Design full-funnel digital media plans and execute campaigns across YouTube, Meta, DV360, OTT/CTV, and premium publishers.
• Leverage tools like GWI, Comscore, and Similarweb to build audience personas and optimize campaigns.
• Present annual/campaign plans and deliver post-campaign analyses (PCAs) to clients.
• Oversee campaign pacing, ad-ops coordination, and publisher relationships to boost performance.
• Mentor junior planners and contribute strategic media solutions for new business pitches.

Skills

Digital media planning

Platform knowledge

Job description

Job Description:

The purpose of this role is to provide digital Planning solution to Client, taking responsibility for all planning tasks within the team to ensure campaigns run smoothly and to plan.

Core Responsibilities

• Media Strategy & Omnichannel Planning: Design full-funnel digital media plans and execute large-scale campaigns across YouTube, Meta, Programmatic (DV360), OTT/CTV, and premium publisher partnerships.
• Audience Insights & Analytics: Leverage tools like GWI, Comscore, and Similarweb to build audience personas, justify channel allocations, track KPIs, and drive continuous optimization.
• Client Leadership & Presentation: Act as the primary strategic partner for clients, leading conversations, presenting annual/campaign plans, and delivering deep-dive Post-Campaign Analyses (PCAs).
• Campaign & Publisher Management: Oversee campaign pacing, ad-ops coordination, publisher relationships to boost performance, and test-and-learn corporate projects.
• Team Leadership & New Business: Mentor junior planners, evolve planning principles, and contribute strategic media solutions for new business pitches.

Required Skills & Expertise

• Core Competencies: Deep expertise in digital media planning, media math, reach & frequency principles, and advanced Excel & PowerPoint.
• Platform Knowledge: Strong working knowledge of DV360, YouTube planning, Meta, and broader digital video/OTT ecosystems.

Location

Mumbai

Brand

Iprospect

Time Type

Full time

Contract Type

Permanent

Requirements