Media Strategy & Planner

Puretech Digital - A Genesis Company; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Puretech Digital - A Genesis Company in Mumbai is seeking a strategic Media Strategy & Planner to translate business challenges into insight-led media plans. You will shape full-funnel campaigns across digital and traditional channels, with hands-on DV360 and platform know-how to drive brand visibility and measurable outcomes.

You will work closely with clients and internal teams to align objectives, budget, and messaging.

Qualifications

• 4–5 years of experience in media strategy or performance marketing.
• Strong understanding of digital media platforms and customer journey.
• Hands-on DV360 experience is essential.
• Experience planning integrated campaigns across digital and traditional media.

Responsibilities

• Develop full-funnel media strategies aligned with client objectives.
• Plan campaigns across Google Ads, Meta, YouTube, DV360, LinkedIn, and OTT.
• Conduct audience insights and market research to guide targeting.
• Collaborate with creative, content, analytics, and client servicing teams.
• Monitor KPIs (reach, impressions, ROAS) and optimize campaigns.
• Present strategies and outcomes to clients during reviews.

Skills

Media strategy

Digital media planning

Campaign planning

Performance marketing

Analytical thinking

Stakeholder management

Tools

DV360

Google Ads

Meta Ads

YouTube

LinkedIn

Programmatic platforms

Job description

Role Summary

We are looking for a strategic and solution-oriented Media Strategy & Planner who can understand business challenges and translate them into insight-led, impactful media strategies.

Job Title: Media Strategy & Planner

Department: Client Engagement

Experience: 4-5 Years

The ideal candidate should have strong knowledge of digital media platforms, audience behaviour, campaign planning, and performance metrics. Hands-on experience with DV360 is essential. Experience in planning integrated campaigns across digital and traditional media channels will be an added advantage.

The individual will work closely with clients and internal teams to develop full-funnel media strategies that balance brand visibility with measurable business outcomes.

Key Responsibilities

• Media Strategy and Campaign Planning
  • Understand clients’ business objectives, marketing challenges, target audiences, and growth opportunities.
  • Translate business requirements into insight-led media strategies and campaign plans.
  • Develop full-funnel campaign approaches across awareness, consideration, and conversion stages.
  • Recommend the right platforms, audience segments, messaging, and media mix based on campaign objectives.
  • Build campaign frameworks with clearly defined goals and measurable outcomes.
• Digital Media Planning
  • Plan campaigns across digital platforms, including:
  • Google Ads
  • Meta Ads
  • YouTube
  • DV360
  • LinkedIn
  • Programmatic platforms
  • OTT platforms
  • Display and video advertising
  • Influencer and creator platforms
  • Understand the role of each platform across the customer journey.
  • Recommend budget allocation across platforms based on campaign goals, audience behaviour, and performance data.
  • Work closely with media buying and performance teams to ensure effective campaign execution.
• Audience and Market Insights
  • Conduct audience, category, competitor, and market research to support campaign planning.
  • Use platform data, audience insights, and market trends to identify relevant targeting opportunities.
  • Develop audience segments and map them to the appropriate platforms and communication.
  • Stay updated on emerging media platforms, advertising formats, and industry trends.
• Creative and Communication Alignment
  • Collaborate with creative and content teams to ensure campaign messaging is aligned with audience insights, brand tonality, and media objectives.
  • Develop clear creative briefs based on the campaign strategy.
  • Recommend platform-specific content formats and messaging approaches.
  • Ensure consistency between the campaign objective, media plan, and creative communication.
• Campaign Performance and Optimization
  • Review campaign performance against defined KPIs and business objectives.
  • Analyse metrics such as reach, impressions, engagement, leads, conversions, ROAS, and other relevant performance indicators.
  • Identify opportunities to improve targeting, platform allocation, messaging, and overall campaign effectiveness.
  • Support the preparation of campaign reports, presentations, and strategic recommendations.
• Client and Stakeholder Management
  • Participate in client discussions, campaign presentations, and business reviews.
  • Clearly communicate media strategies, recommendations, and campaign outcomes.
  • Coordinate with internal teams, including creative, content, analytics, media buying, performance marketing, and client servicing.
  • Build strong working relationships with clients and internal stakeholders.

Qualifications

• 4-5 years of experience in media strategy, digital media planning, campaign planning, or performance marketing.
• Strong understanding of digital media platforms and the digital customer journey.
• Hands-on knowledge and experience with DV360.
• Experience working across platforms such as Google Ads, Meta, YouTube, LinkedIn, programmatic media, OTT, display, and video.
• Sound understanding of audience targeting, budget allocation, campaign measurement, and performance metrics.
• Ability to interpret campaign data and convert insights into strategic recommendations.
• Strong presentation, communication, analytical, and stakeholder-management skills.

Preferred Profile

• Prior experience with a digital agency, media agency, consulting firm, or digital‑first brand.
• Experience planning integrated campaigns across digital and traditional channels will be an added advantage.
• Exposure to categories such as FMCG, BFSI, e‑commerce, retail, and consumer brands.
• Comfortable working across brand and performance marketing requirements.
• Able to collaborate effectively with creative, content, media buying, analytics, and client‑servicing teams.

Success Metrics

• Quality and effectiveness of media strategies and campaign plans.
• Alignment between business objectives, audience insights, messaging, and media selection.
• Campaign performance across brand and business metrics.
• Client satisfaction and quality of strategic recommendations.
• Efficient use of budgets, platforms, and audience targeting.