Manager -Digital Planning

Dentsu International Americas, LLC; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Iprospect in Mumbai is seeking a seasoned Digital Planning lead to design and execute full-funnel digital media plans across YouTube, Meta, DV360, OTT/CTV, and premium publishers.

You will leverage audience insights, optimize KPIs, and present campaigns to clients while managing ad-ops and publisher relationships. Mentoring junior planners and contributing to new business pitches are key parts of the role.

Qualifications

• Experience in digital media planning with end-to-end campaign ownership.
• Strong numeric and analytical skills for media math and optimization.
• Proficient with DV360, YouTube planning, Meta and OTT ecosystems.

Responsibilities

• Design full-funnel digital media plans for large-scale campaigns across YouTube, Meta, DV360, OTT/CTV, and premium publishers.
• Build audience personas and justify channel allocations using analytics tools.
• Lead client conversations, present plans, and deliver post-campaign analyses.
• Oversee campaign pacing, ad-ops coordination, and publisher relationships to boost performance.
• Mentor junior planners and contribute to new business pitches.

Skills

Digital media planning

Media math

Reach & frequency

Excel

PowerPoint

DV360

YouTube planning

Meta

Tools

DV360

Excel

PowerPoint

Job description

The purpose of this role is to provide digital Planning solution to Client, taking responsibility for all planning tasks within the team to ensure campaigns run smoothly and to plan.

Job Description:

Core Responsibilities

• Media Strategy & Omnichannel Planning: Design full-funnel digital media plans and execute large-scale campaigns across YouTube, Meta, Programmatic (DV360), OTT/CTV, and premium publisher partnerships.
• Audience Insights & Analytics: Leverage tools like GWI, Comscore, and Similarweb to build audience personas, justify channel allocations, track KPIs, and drive continuous optimization.
• Client Leadership & Presentation: Act as the primary strategic partner for clients, leading conversations, presenting annual/campaign plans, and delivering deep-dive Post-Campaign Analyses (PCAs).
• Campaign & Publisher Management: Oversee campaign pacing, ad-ops coordination, publisher relationships to boost performance, and test-and-learn corporate projects.
• Team Leadership & New Business: Mentor junior planners, evolve planning principles, and contribute strategic media solutions for new business pitches.

Required Skills & Expertise

• Core Competencies: Deep expertise in digital media planning, media math, reach & frequency principles, and advanced Excel & PowerPoint.
• Platform Knowledge: Strong working knowledge of DV360, YouTube planning, Meta, and broader digital video/OTT ecosystems.

Location:

Mumbai

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent