Manager - Digital & Performance Marketing, Digital

JioStar; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Unlimited leave

Progressive work-life philosophy

No dress code

Job summary

JioStar is seeking a Manager of Media Partnerships & Buying in Mumbai to lead strategic media partnerships, publisher relationships, and platform opportunities across the Off-Platform Marketing function. You will drive opportunities that boost awareness, engagement, and subscriptions, working with Google, Meta, DV360, and other partners.

The role intersects media strategy, partnerships, and business development, requiring strong negotiation, analytics, and budget management skills.

Qualifications

• 5–6 years of experience in media planning, digital and performance marketing.
• Strong understanding of the digital media landscape including publishers, ad‑tech platforms, creators, commerce ecosystems, OEMs, influencer networks, and emerging media opportunities.
• Strong commercial mindset with the ability to evaluate partnership value, negotiate opportunities, and assess business impact.
• Hands‑on experience managing large‑scale digital marketing budgets.
• In‑depth, practical experience across programmatic and biddable platforms such as Google Ads, Meta, DV360, etc.
• Exposure to running campaigns using both first‑party and third‑party data.
• Working knowledge of analytics, attribution, and measurement tools (e.g., AppsFlyer, DCM, or equivalent).
• Strong analytical and problem‑solving mindset, with the ability to operate in ambiguity and build scalable frameworks for a new and evolving business line.

Responsibilities

• Identify, evaluate, and unlock strategic media partnerships, publisher opportunities, audience solutions, platform innovations, and commercial constructs that can drive business impact across multiple categories and marketing objectives.
• Build and manage relationships with key external stakeholders including publishers, ad‑tech partners, platforms, creators, agencies, OEMs, commerce partners, and emerging media ecosystems.
• Act as the central point of discovery for new media opportunities; proactively assess applicability across Hindi, English, South, Sports, Brand, and other business priorities.
• Collaborate closely with category digital marketing leads to adapt opportunities into actionable campaign solutions that support awareness, consideration, engagement, performance, retention, or viewership goals.
• Drive negotiations and commercial evaluations to maximize media value, efficiency, innovation, and incremental business outcomes.
• Partner with Google, Meta, DV360, publishers, OEMs, influencer ecosystems, commerce platforms, and other strategic partners to unlock differentiated inventory, targeting capabilities, measurement solutions, and bespoke executions.
• Maintain a structured pipeline of partner innovations, seasonal opportunities, market developments, and scalable media solutions that can be leveraged across the organization.
• Support digital marketing campaigns across performance and brand platforms where required, contributing to planning, execution, optimization, and measurement initiatives.
• When required, work with the team to define digital media strategies and performance marketing plans for titles across AVOD, SVOD or hybrid objectives, aligned to business and content briefs.
• When required, plan, deploy, and optimize performance marketing campaigns across platforms to drive scale, efficiency, and learning for an emerging content format.
• Collaborate closely with internal stakeholders including Analytics, Product, Content, and Comms to improve targeting, tracking, attribution, and optimization frameworks tailored to Title consumption.
• Manage media agencies and external partners to ensure seamless execution, quick turnaround, and high‑quality delivery in a dynamic launch environment.
• Explore tech, API, and feed‑based integrations to enhance performance marketing capabilities and enable faster experimentation.

Skills

Media planning

Performance marketing

Partnership negotiations

Commercial mindset

Budget management

Programmatic buying

Analytics & attribution

Data driven

Tools

Google Ads

Meta

DV360

AppsFlyer

DCM

Job description

Manager, Media Partnerships & Buying

Department: Off-Platform Marketing

Location: Mumbai

Overview

The candidate will help build and scale strategic media partnerships, publisher relationships, and platform opportunities across the Off-Platform Marketing function. The incumbent will be responsible for identifying, evaluating, and unlocking innovative media solutions that can drive awareness, consideration, engagement, viewership, subscriptions, and business impact across multiple content and business categories.

The role sits at the intersection of media strategy, partnerships, performance marketing, and business development. The candidate will proactively bring new opportunities to the organization, collaborate closely with category marketing teams to assess applicability, and support execution where required. Success in the role will be measured by the ability to create scalable media advantages and unlock repeatable growth opportunities across the ecosystem.

Responsibilities

• Identify, evaluate, and unlock strategic media partnerships, publisher opportunities, audience solutions, platform innovations, and commercial constructs that can drive business impact across multiple categories and marketing objectives.
• Build and manage relationships with key external stakeholders including publishers, ad‑tech partners, platforms, creators, agencies, OEMs, commerce partners, and emerging media ecosystems.
• Act as the central point of discovery for new media opportunities; proactively assess applicability across Hindi, English, South, Sports, Brand, and other business priorities.
• Collaborate closely with category digital marketing leads to adapt opportunities into actionable campaign solutions that support awareness, consideration, engagement, performance, retention, or viewership goals.
• Drive negotiations and commercial evaluations to maximize media value, efficiency, innovation, and incremental business outcomes.
• Partner with Google, Meta, DV360, publishers, OEMs, influencer ecosystems, commerce platforms, and other strategic partners to unlock differentiated inventory, targeting capabilities, measurement solutions, and bespoke executions.
• Maintain a structured pipeline of partner innovations, seasonal opportunities, market developments, and scalable media solutions that can be leveraged across the organization.
• Support digital marketing campaigns across performance and brand platforms where required, contributing to planning, execution, optimization, and measurement initiatives.
• When required, work with the team to define digital media strategies and performance marketing plans for titles across AVOD, SVOD or hybrid objectives, aligned to business and content briefs.
• When required, plan, deploy, and optimize performance marketing campaigns across platforms to drive scale, efficiency, and learning for an emerging content format.
• Collaborate closely with internal stakeholders including Analytics, Product, Content, and Comms to improve targeting, tracking, attribution, and optimization frameworks tailored to Title consumption.
• Manage media agencies and external partners to ensure seamless execution, quick turnaround, and high‑quality delivery in a dynamic launch environment.
• Explore tech, API, and feed‑based integrations to enhance performance marketing capabilities and enable faster experimentation.

Experience & Skillset

• 5–6 years of experience in media planning, digital and performance marketing.
• Strong understanding of the digital media landscape including publishers, ad‑tech platforms, creators, commerce ecosystems, OEMs, influencer networks, and emerging media opportunities.
• Strong commercial mindset with the ability to evaluate partnership value, negotiate opportunities, and assess business impact.
• Strong experience in ROI‑driven or lead‑based businesses, preferably within consumer tech, media, or app‑led ecosystems.
• Hands‑on experience managing large‑scale digital marketing budgets.
• In‑depth, practical experience across programmatic and biddable platforms such as Google Ads, Meta, DV360, etc.
• Exposure to running campaigns using both first‑party and third‑party data.
• Working knowledge of analytics, attribution, and measurement tools (e.g., AppsFlyer, DCM, or equivalent).
• Strong analytical and problem‑solving mindset, with the ability to operate in ambiguity and build scalable frameworks for a new and evolving business line.

Our Culture & Benefits

• Our Culture: We are customer‑obsessed, audacious in our vision, and encourage open dialogue. We believe trust and accountability go hand‑in‑hand, and we invest heavily in each other’s growth.
• Perks: Unlimited leave, a progressive work‑life philosophy, no dress code, and a front‑row seat on our rocket ship to redefine the future of entertainment and commerce.