Digital Media Planner

Interactive Avenues Pvt. Ltd.; Bengaluru; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Interactive Avenues Pvt. Ltd. in Bengaluru seeks a Media Associate Director/Director to lead the Media Planning & Buying team with a strong focus on strategy, budgeting, and cross‑channel optimization.

You will guide the team, ensure sound media strategy, manage a 60-80Cr budget, and drive new business pitches with senior client stakeholders. With deep knowledge of the Indian media landscape and research, you will develop quality standards for planning deliverables, collaborate with Analytics

Qualifications

• Strong knowledge of the Indian media landscape and media research.
• Experience leading media planning teams and budgets of 60-80Cr.
• Ability to build and maintain senior client relationships and lead new business pitches.

Responsibilities

• Act as a subject matter expert in media strategy and planning across the agency.
• Oversee all deliverables produced by your team, directly or via delegation.
• Own development of quality standards for planning deliverables and post-campaign analyses.
• Collaborate with Analytics and Strategy to develop best practices.
• Lead 1-2 non-client projects per quarter to enhance capabilities and efficiency.
• Manage the team responsible for quality of media planning milestones and presentations.
• Escalate team issues and drive process/workflow improvements.
• Participate in new business pitches with leadership.
• Build strong relationships with senior client stakeholders.
• Proactively manage capacity and resources.
• Foster teamwork, collaboration, and intellectual curiosity.
• Motivate and manage internal teams to meet client objectives.
• Promote account management best practices through leadership and coaching.
• Assist in interviewing, hiring, mentoring, and training team members.
• Provide training to direct reports and others.
• Identify opportunities for process and product optimization.

Skills

Forecasting ROI

Budget management

Written & verbal communication

Organizational skills

Client relationship management

Problem-solving

Detail-oriented

Multitasking

Feedback delivery

Tools

DoubleClick Bid Manager

Google Ads

Facebook tools

Comscore

GWI

TGI

Job description

What You Can Expect From Interactive Avenues

Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring, and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

Media: Associate Director / Director

You will be a key member of the Media Planning & Buying team in the region. Your primary responsibility is to provide expert guidance and subject matter expertise to the team. You will ensure a sound media strategy, optimal budget utilization based on campaign objectives and available inventory, and drive ongoing cross-channel optimizations. Additionally, you will play an integral role in the new business team, leading pitch presentations. This role requires a strong working knowledge of the Indian media landscape and available media research. You will manage a budget of 60-80Cr and lead a team of 2-3 individuals.

Key Responsibilities

• Act as a subject matter expert in specific areas of media strategy and planning, leading related initiatives and integrating them throughout the agency.
• Oversee all deliverables produced by your team, either directly or through delegation.
• Own the development of quality standards for planning deliverables, such as media recommendation templates and post-campaign analyses.
• Collaborate with other team leads, particularly Analytics and Strategy, to develop best practices.
• Lead 1-2 non-client specific projects per quarter to enhance capabilities, improve work quality, or increase efficiency/optimization.
• Manage the team member responsible for the quality of media planning milestone meetings, strategic presentations, tactical presentations, and post-campaign analyses.
• Serve as the point of escalation for team issues and provide guidance for process and workflow enhancements, capability growth, improved work quality, efficiency, and satisfaction.
• Participate in new business pitches, working with the leadership team to develop plans and presentations.
• Build and maintain strong relationships with senior client stakeholders.
• Take a proactive approach to capacity and resource management.
• Foster a culture of teamwork, collaboration, and intellectual curiosity.
• Motivate, lead, and manage internal teams to drive programs that meet clients' performance and business objectives.
• Promote the adoption of account management best practices through leading by example, positive reinforcement, and corrective actions.
• Assist in interviewing, hiring, training, mentoring, developing, and evaluating team members.
• Provide training to direct reports and other team members.
• Identify opportunities for process and product optimization and suggest improvements.

Skills

• Ability to forecast expected outcomes of brand and ROI campaigns and manage spend accordingly.
• Proven expertise with relevant platform tools such as DoubleClick Bid Manager, Google Adwords tools, Facebook tools, and media research tools like Comscore, GWI, TGI, etc.
• Strong written and verbal communication skills.
• Excellent organizational skills, attention to detail, and ability to multitask.
• Exceptional client relationship and management skills.
• Proven problem-solving skills and ability to think creatively.
• Detail-oriented, responsive, and deadline-driven with strong quantitative reasoning skills.
• Provide timely and actionable feedback to the team to support their development and improvement.