Senior Executive - Performance Marketing

Self Money Care; Mumbai; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

Leadership exposure

Early core team

Collaborative culture

Job summary

Self Money Care in Mumbai is seeking a digital marketing specialist to lead paid media initiatives, with a focus on high-quality execution of Google Ads, Meta Ads, and analytics for major brands.

Candidates should have 1–2 years of paid media experience, a science or engineering degree, excellent English, strong Excel/PowerPoint skills, and certifications in Google Analytics, AdWords, or Meta Ads are a plus. This role offers growth with a fast-moving team and direct exposure to leadership.

Qualifications

• 1–2 years of paid media experience, including search marketing and social media.
• Bachelor's Degree in Science or Engineering.
• Strong analytical skills for marketing data; curiosity and aptitude.
• Excellent written and spoken English.
• Familiarity with Google Ads, Meta Ads, and Google Analytics.
• Proficiency in Excel and PowerPoint.
• Certifications in Google Analytics, Google AdWords, and Meta Ads are a plus.

Responsibilities

• Lead strategy, performance, and account management across key digital channels (Search, Social, Programmatic).
• Manage the full client lifecycle from onboarding to daily Digital Ad Operations and performance.
• Provide expert advice and strategic thinking on campaigns and delivery.
• Perform keyword research, creative analysis, ad copy writing, and campaign structuring.
• Conduct creative and audience analysis, including A/B tests for winning strategies.
• Manage client accounts and budgeting, optimizing for ROAS.
• Perform data analytics using Excel and proprietary tools.
• Communicate proactively and manage time effectively.
• Provide insights on landing pages and ad creatives.
• Build and monitor digital advertising budgets and track success metrics.
• Ensure quality and timely deliverables for client requests.
• Support QBRs with data and QA.

Skills

Paid media

Google Ads

Meta Ads

Google Analytics

Excel

PowerPoint

English proficiency

Education

Bachelor's Degree in Science or Engineering

Tools

Google Ads

Meta Ads

Google Analytics

Job description

Description

This role is for one of Weekday’s clients
Salary range: Rs 500000 - Rs 800000 (ie INR 5 - 8 LPA)

Min Experience: 1+ years
Location: Mumbai, Maharashtra, India
JobType: full-time

Develop strategies, oversee, and execute initiatives to increase paid media traffic. This role focuses on high-quality execution of Paid Search activities and Meta Ads for leading brands, requiring strong skills in Excel, project management, proactive communication, and a drive for continuous learning in digital marketing.

Requirements

Key Responsibilities

• Lead strategy, performance, and account management across key digital channels (Search, Social, Programmatic) for clients.
• Manage the full client lifecycle, from acquisition and onboarding to daily Digital Ad Operations and account performance.
• Provide expert advice, strategic thinking, and guidance to clients on all digital campaigns and delivery.
• Perform keyword research, creative analysis, ad copy writing, and campaign structuring based on business goals.
• Conduct creative and audience analysis, including A/B tests to develop winning strategies.
• Effectively manage various client accounts and budgeting requirements, optimizing for Return on Ad Spends.
• Perform scheduled data analytics and interpretation exercises using Excel and proprietary tools.
• Communicate proactively and manage time effectively.
• Provide strategic insights on landing pages and ad creatives for clients.
• Build, monitor, and maintain digital advertising budgets and track success metrics.
• Ensure quality and timely deliverables for client requests.
• Support QBRs (Quarterly Business Reviews) with the team/Account manager, including data support and QA.

Qualifications

• 1-2 years of paid media experience, including search marketing and social media.
• Bachelor's Degree or above in Science or Engineering.
• Possess strong analytical skills for marketing data, as well as innate curiosity and aptitude.
• Excellent written and spoken English is a must.
• Familiarity with Google Ads, Meta Ads, and Google Analytics.
• Proficiency in Excel and PowerPoint.
• Google Analytics, Google AdWords, and Meta Ads certifications are a plus.

Benefits & Perks

• Opportunity to work closely with the leadership team in a trend-setting organization.
• Opportunity to grow with the company as part of its early core team.
• Work amongst some of the most free thinkers and driven professionals.

Must-have skills

Digital Marketing, Performance Marketing, Paid Media Advertising

Good-to-have skills

Google AdsMeta Ads