Assistant Manager - Digital Marketing, Digital

JioStar; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

JioStar in Mumbai is seeking an Assistant Manager, Digital Marketing to lead full funnel campaigns for our title marketing business. You will drive discovery, engagement, and subscriptions through sharp media planning, experimentation, and data-driven optimization.

The role sits at the intersection of performance marketing and content-led growth, requiring collaboration with Analytics, Product, Content, and Comms to improve targeting, attribution, and optimization frameworks for Title

Qualifications

• 3–4 years of experience in digital and performance marketing.
• Hands-on experience managing large-scale digital marketing budgets.
• Experience with programmatic and biddable platforms (Google Ads, Meta, DV360).
• Exposure to analytics, attribution, and measurement tools.

Responsibilities

• Define digital media strategies and performance plans for titles across AVOD, SVOD or hybrid objectives, aligned to briefs.
• Set overall performance strategy based on title-level success metrics such as views, completion, repeat consumption, and subscriptions.
• Plan, deploy, and optimize performance marketing campaigns across platforms to drive scale and efficiency.
• Aid partnership with third-party platforms (Google, Meta) for innovative solutions during key launches.
• Collaborate with Analytics, Product, Content, and Comms to improve targeting, tracking, attribution, and optimization frameworks.
• Own end-to-end delivery across performance platforms; identify opportunities to improve CPAs and maximize efficiency.

Skills

Digital marketing

Performance marketing

Budget management

Analytics

Google Ads

Meta Ads

Tools

DV360

AppsFlyer

Job description

Assistant Manager, Digital Marketing

Department: Off-Platform Marketing

Location: Mumbai

Role Overview

The candidate will help manage our Digital Marketing campaigns for the Title marketing business, and other pods when needed. The incumbent will own full funnel digital marketing, driving discovery, viewership, and sustained engagement through sharp media planning, experimentation, and data‑backed optimization. The role sits at the intersection of performance marketing and content‑led growth in a fast‑evolving, high‑velocity environment.

Responsibilities

• Work with the team to define digital media strategies and performance marketing plans for titles across AVOD, SVOD or hybrid objectives, aligned to business and content briefs
• Set overall performance strategy based on title‑level success metrics such as views, completion, repeat consumption, and subscriptions, with a strong focus on measurable outcomes
• Plan, deploy, and optimize performance marketing campaigns across platforms to drive scale, efficiency, and learning for an emerging content format
• Aid partnership with third‑party platforms (Google, Meta, etc.) to unlock innovative solutions and impact‑led executions during key launches
• Collaborate closely with internal stakeholders including Analytics, Product, Content, and Comms to improve targeting, tracking, attribution, and optimization frameworks tailored to Title consumption
• Own end‑to‑end delivery across performance platforms; proactively identify opportunities to improve CPAs, reduce wastage, and maximize campaign efficiency
• Manage media agencies and external partners to ensure seamless execution, quick turnaround, and high‑quality delivery in a dynamic launch environment
• Drive periodic performance reviews and deep‑dive analyses; translate data into clear narratives, insights, and action plans to inform future launches and scale strategies
• Explore tech, API, and feed‑based integrations to enhance performance marketing capabilities and enable faster experimentation
• Identify and evaluate opportunities with publishers, ad networks, and tools to support reach, discovery, and sustained viewership

Experience & Skillset

• 3–4 years of experience in digital and performance marketing
• Strong experience in ROI‑driven or lead‑based businesses, preferably within consumer tech, media, or app‑led ecosystems
• Hands‑on experience managing large‑scale digital marketing budgets
• In‑depth, practical experience across programmatic and biddable platforms such as Google Ads, Meta, DV360, etc.
• Exposure to running campaigns using both first‑party and third‑party data
• Working knowledge of analytics, attribution, and measurement tools (e.g., AppsFlyer, DCM, or equivalent)
• Strong analytical and problem‑solving mindset, with the ability to operate in ambiguity and build scalable frameworks for a new and evolving business line

Our Culture & Benefits

• Our Culture: We are customer‑obsessed, audacious in our vision, and encourage open dialogue. We believe trust and accountability go hand‑in‑hand, and we invest heavily in each other's growth.
• Perks: Unlimited leave, a progressive work‑life philosophy, no dress code, and a front‑row seat on our rocket ship to redefine the future of entertainment and commerce!