Manager - Digital Media Planning

Dentsu Aegis Network; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Dentsu in Bengaluru is seeking a Manager - Digital Media Planner to develop, implement, and optimize integrated media strategies across digital and traditional channels.

The role requires expertise in audience planning, media buying, budget management, campaign performance analysis, and stakeholder management to ensure effective delivery of marketing objectives and maximum return on media investments.

Qualifications

• 3–5 years of experience in media planning, media buying or integrated marketing communications.
• Strong communication and stakeholder management skills.

Responsibilities

• Develop and optimize integrated media strategies across digital and traditional channels.
• Create annual, quarterly and campaign-specific media plans.
• Monitor KPIs, analyze performance, and optimize ROI.
• Manage budgets and negotiate with media partners.
• Lead and mentor media planners and executives.

Skills

Media planning

Media buying

IMC (Integrated marketing)

Audience planning

Campaign performance analysis

Job description

dentsu is hiring Manager - Digital Media Planner for Bangalore location

Experience Required: 3 to 5 years of experience in Media Planning, Media Buying, or Integrated Marketing Communications.

Job Summary

We are looking for an experienced Manager Media Planning to develop, implement, and optimize integrated media strategies across digital and traditional channels. The role requires expertise in audience planning, media buying, budget management, campaign performance analysis, and stakeholder management to ensure effective delivery of marketing objectives and maximum return on media investments.

Key Responsibilities

Media Strategy & Planning

• Develop comprehensive media plans aligned with client and business objectives.
• Recommend the optimal media mix across Digital, Television, Radio, Print, and Emerging Media.
• Conduct market, audience, and competitor analysis to support planning decisions.
• Create media strategies that maximize reach, engagement, and conversions.

Campaign Planning & Execution

• Build annual, quarterly, and campaign-specific media plans.
• Allocate media budgets effectively across channels and platforms.
• Coordinate with buying teams, publishers, media owners, and agencies for campaign execution.
• Ensure timely launch and smooth delivery of campaigns.

Performance Analysis & Optimization

• Monitor campaign KPIs and track media effectiveness.
• Analyze campaign performance and provide actionable recommendations.
• Conduct post-campaign evaluations and prepare performance reports.
• Optimize media investments to improve ROI and efficiency.

Client & Stakeholder Management

• Act as the primary point of contact for clients and internal stakeholders.
• Present media strategies, recommendations, and campaign performance reviews.
• Build strong relationships with media partners and vendors.
• Collaborate with creative, analytics, and account management teams.

Budget & Commercial Management

• Manage campaign budgets and media spends.
• Ensure media plans are delivered within approved budgets.
• Negotiate rates and value-added opportunities with media partners.
• Track billing, reconciliations, and campaign financials.

Team Leadership

• Lead and mentor media planners and executives.
• Review planning outputs and maintain quality standards.
• Support team development and knowledge sharing initiatives.