Manager - Digital Marketing

Ask Athena; Mumbai; On-site; INR 3,500,000 - 6,500,000; Full time

Job summary

Ask Athena is seeking a senior Digital Media Lead in Mumbai to own the end-to-end media strategy across brands. You will manage high-volume budgets and guide cross-functional teams to optimize performance and ROI.

You'll drive AMS and marketplace campaigns on Amazon and other platforms, craft integrated plans across Meta, Google, YouTube and programmatic channels, and translate data into actionable growth strategies for brand and e-commerce success.

Qualifications

• Master’s degree in Marketing or Digital Media Management or related field.
• 12–15 years of experience in digital media marketing and campaign management.
• Proven experience leading full-funnel digital media strategy across brand awareness, consideration, traffic and marketplace campaigns.
• Strong hands-on expertise with Meta, Google, YouTube, DV360, LinkedIn Campaign Manager, GA4 and AMS.
• Experience managing large-scale media budgets and driving ROI.

Responsibilities

• Lead overall digital media strategy and planning across brands.
• Own full-funnel digital media planning across awareness, consideration, traffic, retargeting and conversion.
• Lead media planning and execution across Meta, Google, YouTube, LinkedIn, DV360, AMS and marketplace media.
• Develop integrated digital media plans balancing brand-building and performance.
• Lead AMS strategy and execution to drive visibility and sales on Amazon.
• Drive marketplace media strategy across Amazon and other platforms.
• Plan and optimize AMS campaigns including Sponsored Products/Brands/Video.
• Manage large-scale digital media budgets and optimize allocation for ROI.
• Lead end-to-end campaign management including budgeting, deployment, optimization and reporting.
• Build audience strategies using first-party data and CRM inputs.
• Collaborate with internal teams and external partners for integrated campaigns.
• Monitor performance with analytics dashboards and derive actionable recommendations.
• Lead agency relationships and ensure accountability on deliverables.

Skills

Meta Ads Manager

Google Ads

YouTube Ads

DV360

LinkedIn Campaign Manager

GA4

Amazon Marketing Services/AMS

Programmatic

Marketplace media platforms

Education

Master’s degree in Marketing or Digital Media Management or related field

Tools

DV360 Platform

AMS Platform

Programmatic platforms

Job description

• Lead the overall digital media strategy and planning across brands, ensuring alignment with marketing priorities, brand objectives and business goals.

• Own full-funnel digital media planning across awareness, consideration, traffic, retargeting, conversion and e-commerce-led campaigns.

• Lead media planning and execution across key platforms including Meta, Google, YouTube, LinkedIn, DV360, Programmatic, marketplace media, Amazon Marketing Services/AMS and other emerging digital ecosystems.

• Develop integrated digital media plans that balance brand-building, mid-funnel engagement, performance marketing and business growth.

• Lead AMS strategy and execution in partnership with e-commerce, marketplace and agency teams to drive visibility, traffic, search ranking, product consideration and sales performance on Amazon.

• Drive marketplace media strategy across Amazon and other e-commerce platforms, ensuring strong campaign integration with product priorities, seasonal moments, new launches and business objectives.

• Plan and optimize AMS campaigns across Sponsored Products, Sponsored Brands, Sponsored Brands Video, display, retargeting and other relevant Amazon advertising formats.

• Manage large-scale digital media budgets and ensure efficient allocation across platforms, funnels, brands and campaigns to maximize reach, engagement, traffic, ROI and media effectiveness.

• Lead end-to-end campaign management including media strategy, budgeting, deployment, audience planning, optimization, reporting, performance analysis and post-campaign learning.

• Build strong audience strategies using first-party data, platform data, CRM inputs, retargeting pools, lookalikes, interest cohorts and marketplace signals.

• Drive performance marketing initiatives with a focus on traffic acquisition, retargeting, conversion optimization, e-commerce growth and measurable business outcomes.

• Work closely with internal teams and external partners to manage and optimize brand websites, ensuring strong user experience, content effectiveness, campaign integration, traffic quality and conversion support.

• Continuously monitor campaign performance using analytics platforms, attribution models, dashboards, platform insights and business data to derive actionable recommendations.

• Lead media effectiveness measurement across campaigns, including reach, frequency, engagement, traffic quality, conversion, ROI, ROAS, marketplace performance and brand impact.

• Partner with brand, e-commerce, CRM, retail, website and product teams to ensure digital media plans support an integrated consumer journey across online and offline touchpoints.

• Guide development of media-first digital creatives and content formats across static, video, performance assets, marketplace creatives and AMS-led assets.

• Lead agency and partner management across media planning, buying, execution, reporting, optimization, e-commerce media and AMS.

• Review campaign performance regularly and drive sharp optimization decisions across platforms, creatives, audiences, placements and budgets.

• Stay updated on digital media trends, platform updates, AMS developments, marketplace advertising tools, consumer behavior and industry best practices.

Bring senior-level ownership, structured thinking and proactive recommendations to improve digital media effectiveness, campaign governance and business impact.

• Master’s degree in Marketing, Digital Media Management, Business Management or a related field.

• 12–15 years of experience in digital media marketing, media planning, performance marketing, e-commerce media and campaign management, either on the brand side within consumer-facing categories such as retail, lifestyle, fashion, travel, FMCG or premium brands, or on the agency side leading media strategy, planning and execution for large-scale brands.

• Proven experience in leading full-funnel digital media strategy across brand awareness, consideration, traffic, retargeting, conversion and marketplace-led campaigns.

• Strong hands-on and strategic expertise across Meta Ads Manager, Google Ads, YouTube Ads, DV360, LinkedIn Campaign Manager, Google Analytics/GA4, marketplace media platforms, Amazon Marketing Services/AMS and other relevant media and analytics tools.

• Strong understanding of AMS campaign planning, keyword strategy, sponsored ads, display advertising, retargeting, marketplace search behavior, ROAS optimization and campaign reporting.

• Experience managing large-scale digital media budgets across brand, performance and e-commerce campaigns.

• Strong understanding of audience planning, media effectiveness, attribution, measurement frameworks, campaign optimization and full-funnel performance tracking.

• Experience in integrating digital media with e-commerce, marketplace, website, CRM and retargeting strategies.

• Strong analytical and problem-solving skills with the ability to convert campaign data, platform insights and business metrics into actionable recommendations.

• Ability to lead agency relationships, challenge media plans, evaluate recommendations and drive accountability on deliverables and outcomes.

• Strong stakeholder management skills with the ability to work cross-functionally with brand, e-commerce, retail, CRM, website, product and external agency teams.

• Ability to manage multiple brands, campaigns, budgets and priorities in a fast-paced environment.

• Mobility / Travel

• Occasional travel may be required.

• Language

• Excellent verbal and written communication skills in English.

Critical Job Competencies Requirements

• Digital Media Strategy Expertise

  Strong understanding of the digital media ecosystem including Meta, Google, YouTube, Programmatic, LinkedIn, marketplace media, AMS and emerging platforms (including Ai), with the ability to build full-funnel media strategies that deliver brand and business outcomes.

• Full-Funnel Media Planning & Optimization

  Ability to lead large-scale campaign planning, execution, monitoring and optimization across awareness, consideration, traffic, retargeting, conversion and marketplace objectives.

• AMS & Marketplace Media Expertise

  Strong understanding of Amazon Marketing Services/AMS, sponsored ads, keyword strategy, marketplace search behavior, display, retargeting and ROAS-led optimization to support e-commerce growth.

• Analytical & Data-Driven Decision Making

  Strong analytical capabilities with expertise in campaign measurement, attribution, dashboarding, audience insights, media effectiveness evaluation and performance optimization.

• Performance & Business Orientation

  Ability to connect media investments with measurable outcomes including reach, engagement, traffic quality, conversions, ROAS, marketplace performance and business growth.

• Stakeholder & Agency Leadership

  Strong leadership and collaboration skills to manage agencies, partners, vendors and internal cross-functional teams, while driving accountability, quality and timely execution.

• Strategic Ownership & Governance

  Ability to bring senior-level ownership, structured planning, governance, reporting discipline and proactive recommendations across brands, campaigns and media investments.