Senior Director- Digital

Publicis Groupe ANZ; India; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Zenith in India is seeking a Senior Director – Digital Media Planning to lead media strategy, planning and delivery for key accounts. The role focuses on driving strategic thinking, strengthening client relationships, ensuring high‑quality campaigns and leading a high‑performing team.

The ideal candidate will have deep digital media agency experience, robust understanding of the ecosystem, and the ability to translate business objectives into impactful media strategies.

Qualifications

• 11-13 years of relevant experience in digital media agency settings.
• Strong experience in end-to-end digital media planning and strategy.
• Proven track record managing large client accounts and senior stakeholders.
• Experience leading multifunctional teams.
• Deep understanding of platforms including Google, Meta, Programmatic.
• Hands-on knowledge of analytics, optimization, and campaign performance.
• Proficiency with media planning tools (DV360, Comscore, Similarweb, etc.).

Responsibilities

• Lead end-to-end digital media planning and delivery for key accounts, aligning with objectives.
• Own the overall media strategy, planning, implementation, optimization and performance.
• Serve as senior client contact, building relationships and addressing needs.
• Lead client discussions and media plan presentations with strategic recommendations.
• Drive ownership of brand and business KPIs, ensuring ROI.
• Develop integrated media solutions across Google, Meta, programmatic, publishers.
• Provide strategic direction on optimization, performance analysis and media effectiveness.
• Stay ahead of industry trends and identify opportunities.
• Build relationships with media partners and vendors.
• Lead and mentor a multifunctional team.
• Ensure collaboration and governance.
• Manage multiple complex projects with quality delivery.
• Coordinate with internal teams and adhere to processes.

Skills

Strategic Thinking

Client Relationships

Leadership

Media Planning

Analytics

Communication

Tools

DV360

Comscore

GWI

Similarweb

Google Ads

Meta Ads

Job description

Company description

Role at Zenith

We theROI agency, a position we have proudly held true to since 2005. Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.

We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

Powered by our best-in‑class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in‑class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients.

Overview

We are looking for a Senior Director – Digital Media Planning to lead media strategy, planning, and delivery for key accounts. The role will be responsible for driving strategic thinking, strengthening client relationships, ensuring high-quality campaign delivery, and leading a high‑performing team.

The ideal candidate should have strong experience in a digital media agency, a deep understanding of the digital ecosystem, and the ability to translate business objectives into impactful media strategies.

Key Responsibilities

• Lead end-to-end digital media planning and delivery for key accounts, ensuring alignment with business and brand objectives.


• Own the overall media strategy, planning, implementation, optimization, and performance of campaigns.


• Serve as a senior point of contact for clients, building strong relationships and proactively addressing business and media requirements.


• Lead client discussions and final media plan presentations, providing strategic recommendations and actionable insights.


• Drive ownership of brand and business KPIs, ensuring media investments deliver against defined objectives.


• Develop innovative and integrated media solutions across Google, Meta, Programmatic, Publishers, and other digital platforms.


• Provide strategic direction on campaign optimization, performance analysis, and media effectiveness.


• Stay abreast of industry trends, emerging platforms, technology, and media innovations to identify opportunities for clients.


• Build strong relationships with media partners and vendors to unlock new opportunities and drive value for clients.


• Lead and mentor a multifunctional team, providing coaching, feedback, and opportunities for professional development.


• Ensure effective team functioning, collaboration, and timely resolution of challenges.


• Manage multiple complex projects simultaneously while ensuring quality and timely delivery.


• Strengthen collaboration across internal teams and ensure adherence to media governance and operational processes.

Experience & Qualifications

• 11-13 years of relevant experience, preferably within a digital media agency.


• Strong experience in end-to-end digital media planning and strategy.


• Proven experience managing large/key client accounts and senior stakeholders.


• Experience leading and managing multifunctional teams.


• Strong understanding of digital media platforms including Google, Meta, Programmatic, DV360, and Publishers.


• Hands‑on understanding of campaign performance, optimization, measurement, and analytics.


• Experience with media planning and research tools such as Comscore, GWI, Similarweb, etc.


• Strong vendor and partner management experience.


• Experience in developing media strategies aligned with business, brand, and campaign objectives.

Core Competencies

• Strong strategic and analytical thinking


• Excellent client servicing and stakeholder management


• Strong verbal, written, and presentation skills


• Ability to influence and advise senior stakeholders


• Strong commercial and business acumen


• Creative mindset with a passion for media innovation
  
• Strong people leadership and team development skills


• Ability to manage multiple priorities in a fast‑paced environment


• Strong understanding of digital media trends and the evolving advertising ecosystem