Media Manager

The Starter Labs; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

The Starter Labs in Mumbai seeks a strategic Manager – Planning to lead media planning initiatives and drive campaign execution for D2C clients. You will develop and optimize cross-channel media strategies, manage client relationships, and guide teams to deliver measurable performance across campaigns.

Responsibilities include developing plans for Google and Meta platforms, optimizing budgets, analyzing CTR/CPA/ROAS, and driving ROI.

Qualifications

• 2-3 years of experience in handling performance for D2C brands.
• 4-6 years of experience in media planning or digital marketing.
• Strong expertise in media planning, buying, and audience segmentation.
• Certifications in Google and Meta platforms preferred.
• Experience with tools (DV360, Google Ads, Meta, etc.) and research platforms (ComScore, GWI, SimilarWeb).
• Strong analytical, communication, and stakeholder management skills.
• Proven ability to lead teams and manage client relationships.

Responsibilities

• Develop and execute comprehensive media plans aligned with campaign objectives.
• Plan and strategize for D2C clients to achieve incremental revenue & ROAS.
• Plan media across Google & Meta platforms.
• Plan across multiple channels including display, social, video, search, and beyond.
• Optimize campaigns to ensure budget efficiency and performance.
• Analyze campaign data (CTR, CPA, ROAS, conversions) to drive insights and improvements.
• Lead media mix optimization to maximize conversions, reach, engagement, and ROI.
• Collaborate with cross-functional teams to ensure seamless campaign execution.
• Build and manage relationships with media vendors and partners.
• Act as the first point of contact for client escalations.
• Drive innovation by exploring new media strategies and solutions.
• Conduct industry and competitor analysis to enhance campaign effectiveness.
• Lead team performance through mentoring, feedback, and hiring initiatives.
• Ensure adherence to timelines, processes, and delivery standards.

Skills

Media planning

Campaign optimization

Audience segmentation

Stakeholder management

Analytics & reporting

Tools

DV360

Google Ads

Meta Platforms

ComScore

SimilarWeb

Job description

We are looking for a strategic and performance-driven Manager – Planning to lead media planning initiatives and drive effective campaign execution.

This role involves delivering impactful performance campaigns and developing innovative media strategies, optimizing performance, and managing client relationships.

Key Responsibilities:

• Develop and execute comprehensive media plans aligned with campaign objectives.
• Plan and strategize for D2C clients to achieve incremental revenue & ROAS
• Plan and strategize media across Google & Meta platforms
• Plan across multiple channels including display, social, video, search, and
• Optimize campaigns to ensure budget efficiency and performance.
• Analyze campaign data (CTR, CPA, ROAS, conversions) to drive insights and improvements.
• Lead media mix optimization to maximize conversions, reach, engagement, and ROI.
• Collaborate with cross-functional teams to ensure seamless campaign execution.
• Build and manage relationships with media vendors and partners.
• Act as the first point of contact for client escalations.
• Drive innovation by exploring new media strategies and solutions.
• Conduct industry and competitor analysis to enhance campaign effectiveness.
• Lead team performance through mentoring, feedback, and hiring initiatives.
• Ensure adherence to timelines, processes, and delivery standards.

Preferred Skills:

• 2-3 years of experience in handling performance for D2C brands
• 4–6 years of experience in media planning or digital marketing.
• Strong expertise in media planning, buying, and audience segmentation.
• Certifications in Google and Meta platforms preferred.
• Experience with tools (DV360, Google Ads, Meta, etc.) and research platforms (ComScore, GWI, SimilarWeb).
• Strong analytical, communication, and stakeholder management skills.
• Proven ability to lead teams and manage client relationships.