Digital Marketer

One Point Six Technologies Pvt Ltd; Mumbai; On-site; INR 550,000 - 900,000; Full time

Job summary

A tech innovation firm in Mumbai is looking for a Digital Marketing Specialist to lead their digital marketing strategy, focusing on SEO/SEM and performance marketing. You will develop comprehensive link building and content marketing strategies, manage email marketing campaigns, and implement analytics strategies across digital platforms. The role requires an in-depth understanding of various analytics and CRM tools to optimize user experience and ROI across channels.

Responsibilities

• Drive the company's digital marketing strategy including SEO/SEM and performance marketing.
• Create and implement link building strategies, content marketing strategies, and social media presence.
• Implement and evaluate all digital campaigns based on relevant KPIs.
• Identify trends and insights to optimize ROI across all digital channels.
• Develop and implement a strong analytics strategy across all digital marketing campaigns.
• Manage email marketing and drip campaigns.
• In-depth understanding of Analytics and CRM tools.
• Develop and implement content syndication strategies.
• Optimize user experience on the platform (App and Website).

Tools

Google Analytics

Mixpanel

Freshworks

Zapier

Job description

Responsibilities

• Drive the company's digital marketing strategy including SEO/SEM and performance marketing
• Create and implement link building strategies, content marketing strategies, and social media presence
• Implement and evaluate all digital campaigns based on relevant KPIs
• Identify trends and insights to optimize ROI across all digital channels
• Develop and implement a strong analytics strategy across all digital marketing campaigns
• Manage email marketing and drip campaigns
• In-depth understanding of Analytics and CRM tools such as Google Analytics, Mixpanel, Freshworks, Zapier, etc.
• Develop and implement content syndication strategies
• Optimize user experience on the platform (App and Website)