Manager - Creative 4C

Genpact; Dadri; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Genpact Ltd. is seeking a Manager - Creative to drive content strategy and editorial execution across digital platforms.

The role focuses on creating and managing impactful content aligned with marketing goals, brand voice, and performance metrics. The candidate will collaborate with marketing, design, and analytics teams to optimize content across channels, leveraging CMS and analytics tools to enhance engagement and outcomes.

Qualifications

• Bachelor's degree in commerce, economics, or finance.
• Masters in MBA or Business Analytics preferred.
• Experience with content management systems and editorial processes.

Responsibilities

• Develop and implement content strategies and editorial calendars aligned with business objectives
• Manage the creation, editing, and publishing of digital content across multiple platforms
• Ensure consistency, quality, and adherence to brand voice across all content assets
• Analyze content performance and user engagement metrics to optimize strategies and outcomes
• Collaborate with cross-functional teams to ensure content aligns with marketing and branding initiatives
• Stay updated on industry trends, emerging tools, and best practices in content management
• Recommend improvements to content processes and workflows to enhance efficiency and effectiveness

Skills

Content Strategy

Data Analytics

Data Visualization

Editorial Calendars

CMS Knowledge

Content Optimization

Education

Bachelors - Commerce

Bachelors - Economics

Bachelors - Finance

Masters - Business Administration

Masters - Business Analytics

Tools

Adobe Experience Manager

Adobe Illustrator

Adobe Photoshop

Microsoft Power BI

Job description

Job Description

Manager - Creative

Ready to turn bold ideas into real-world impact?

At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.

Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.

Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

Job Description

Responsibilities

• Develop and implement content strategies and editorial calendars aligned with business objectives


• Manage the creation, editing, and publishing of digital content across multiple platforms


• Ensure consistency, quality, and adherence to brand voice across all content assets


• Analyze content performance and user engagement metrics to optimize strategies and outcomes


• Collaborate with cross-functional teams to ensure content aligns with marketing and branding initiatives


• Stay updated on industry trends, emerging tools, and best practices in content management


• Recommend improvements to content processes and workflows to enhance efficiency and effectiveness

Qualifications

• Bachelors - Commerce


• Bachelors - Economics


• Bachelors - Finance


• Masters - Business Administration


• Masters - Business Analytics

Certifications

Project Management Professional (PMP) - Virtual Learning Academy (VLA)Virtual Learning Academy (VLA)

Required Skills

Adobe Experience Manager (AEM), Adobe Experience Manager (AEM), Adobe Illustrator, Adobe Photoshop, Application Development, Client Relations, Collaboration Tools, Content Management, Content Management Systems (CMS), Content Strategy, Data Analytics, Data-Driven Decision Making, Data Literacy, Data Science, Data Tools, Data Visualization, Digital Content Creation, Executive Presence, Financial Analysis Reporting, Google Analytics, Microsoft Excel, Microsoft Power Business Intelligence (PBI), Project Management, Reporting, Smartsheet {+ 8 more}

Language

English (Required)

Language Proficiency -

Proficient - C2

Job Type

Regular

Master Skill List -

Creative

Remote Type -

Office

Work Shift -

Rotating (India)

Why join Genpact?

• Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter


• Make an impact – Help global enterprises solve business challenges that matter


• Accelerate your career – Gain hands‑on experience, mentorship, and world‑class learning opportunities to stay ahead


• Work with the best – Join 140,000+ bold thinkers and problem‑solvers who push boundaries every day


• Thrive in a values‑driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.

Let’s build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.