Specialist - Marketing Operations & Effectiveness 4A

BrightClaim; Mumbai City; Hybride; INR 900 000 - 1 400 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Résumé du poste

Genpact is seeking a Specialist in Marketing Operations & Effectiveness to lead digital marketing initiatives, analyze performance, and drive insights. The role emphasizes collaboration with cross-functional teams, data-driven decision making, and optimizing campaigns across channels.

The position offers a hybrid work model, with an evening shift in India, and opportunities to advance in AI-powered transformations and enterprise-scale initiatives.

Qualifications

• Bachelor's degrees in Business Administration, Communication, Marketing, or Sales.
• Master's degree in Marketing.
• Certifications listed: APR, Digital Marketing Professional, CME, Udacity, HubSpot Academy.

Responsabilités

• Develop and execute digital marketing campaigns across multiple channels.
• Monitor, analyze, and report on key performance metrics to optimize ROI.
• Manage social media platforms and engage with the online community to enhance brand presence.
• Collaborate with cross-functional teams to ensure marketing strategies align with business objectives.

Connaissances

CRM

KPI dashboards

Data analysis

Power BI

Excel automation

Reporting

Stakeholder management

Market analytics

Data loader

Lead management

Customer analytics

Formation

Bachelor's - Business Administration

Bachelor's - Communication

Bachelor's - Marketing

Bachelor's - Sales

Masters - Marketing

Outils

Salesforce

Power BI

Microsoft Excel

CRM systems

Description du poste

Specialist - Marketing Operations & Effectiveness

Ready to turn bold ideas into real-world impact?
At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact's AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.
Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.
Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

Job Description

Responsibilities:

• Develop and execute digital marketing campaigns across multiple channels to drive traffic and engagement.
• Monitor, analyze, and report on key performance metrics to optimize campaign effectiveness and ROI.
• Manage social media platforms and actively engage with the online community to enhance brand presence.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Collaborate with cross-functional teams to ensure digital marketing strategies align with business objectives.
• Utilize analytics tools and digital platforms to track performance and inform data-driven decisions.
• Recommend and implement improvements to digital marketing campaigns and processes for continuous optimization.

Qualifications

• Bachelors - Business Administration
• Bachelors - Communication
• Bachelors - Marketing
• Bachelors - Sales
• Masters - Marketing

Certifications

• Accredited in Public Relations (APR) - Young Women’s Christian Association (YWCA)Young Women’s Christian Association (YWCA)
• Certified Digital Marketing Professional - Digital Marketing InstituteDigital Marketing Institute
• Certified Marketing Executive (CME) - Software University (SoftUni)Software University (SoftUni)
• Digital Marketing Certificate Program - UdacityUdacity
• HubSpot Content Marketing Certification - HubSpot AcademyHubSpot Academy

Required Skills

• Customer Analytics, Customer Communications, Customer Relationship Management (CRM), Data Analysis, Data Loader, KPI Dashboards, Lead Management, Market Analytics, Microsoft Excel Automation, Microsoft Power Business Intelligence (PBI), Reporting, Salesforce (Software), Stakeholder Management

Language

• English (Required), English (Required)

Language Proficiency

• Proficient - C2

Job Type

Regular

Master Skill List

Marketing Operations & Effectiveness

Remote Type

Hybrid

Work Shift

Evening Job (India)

Why join Genpact?

• Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter
• Make an impact – Help global enterprises solve business challenges that matter
• Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
• Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.
Let’s build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit', paying to apply, or purchasing equipment or training.