Specialist - Content Design 4B

1401 Genpact India Pvt. Ltd.; Gurugram District; Hybrid; INR 900,000 - 1,300,000; Full time

Job summary

Genpact is seeking a Specialist in Content Design to lead content strategy and execution across digital platforms. The role collaborates with design, product, UX, and marketing to deliver accessible, high-impact content that aligns with brand voice and business goals.

You will conduct user research, run usability tests, and leverage analytics to optimize experiences. The position emphasizes mentorship of junior team members and adherence to best practices in content design.

Qualifications

• Bachelor-level degrees in communication, design or related fields.
• Strong content strategy and UX capabilities.
• Proficiency with English and accessibility best practices.

Responsibilities

• Lead the development and execution of content strategies to engage users and meet business goals.
• Create, review, and optimize content across websites, social media, email, and digital platforms for accessibility.
• Collaborate with design, product, UX, and marketing to meet user and business needs.
• Conduct user research, competitive analysis, and usability testing to improve content experience.
• Leverage analytics and user feedback to identify opportunities and drive improvements.
• Ensure brand voice and standards are applied across deliverables.
• Provide guidance to junior content team members and promote best practices.

Skills

Content Strategy

Content Creation

UX Research

Information Architecture

Brand Voice

User Experience (UX)

Education

Bachelor's in Communication

Bachelor's in Design

Bachelor's in Graphic Design

Bachelor's in Human-Computer Interaction

Bachelor's in Visual Communication

Tools

CMS

Collaboration Tools

Adaptive Technology

Job description

Specialist - Content Design Ready to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

Job Description

Responsibilities

• Lead the development and execution of content strategies that enhance user engagement, drive business objectives, and strengthen brand impact.
• Create, review, and optimize content across websites, social media, email, and other digital platforms, ensuring accessibility and effectiveness.
• Collaborate closely with cross-functional teams (design, product, UX, marketing) to deliver content that meets user and business needs.
• Conduct in-depth user research, competitive analysis, and usability testing, applying insights to improve content experience.
• Leverage analytics, performance metrics, and user feedback to identify opportunities for optimization and make data-driven improvements.
• Ensure brand voice, tone, and standards are consistently applied across all content deliverables.
• Provide guidance and support to junior content team members, sharing expertise and ensuring best practices in execution.

Qualifications

• Bachelors - Communication, Bachelors - Design, Bachelors - Graphic Design, Bachelors - Human Computer Interaction (HCI), Bachelors - Visual Communication Certifications Required Skills Adaptive Technology, Client Relations, Collaboration Tools, Content Management Systems (CMS), Content Strategy, Design Thinking, Digital Content Creation, User Experience (UX) Language English Language Proficiency - Proficient - C2

Job Details

• Additional Job Location - Job Type Regular
• Master Skill List - Content Design
• Remote Type - Hybrid
• Work Shift - Variable (India)

Why join Genpact?

• Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter
• Make an impact – Help global enterprises solve business challenges that matter
• Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
• Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up. Let’s build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws.

Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.