Specialist - Content Design 4B

Genpact Ltd.; Pune District; Hybrid; INR 600,000 - 1,000,000; Full time

Job summary

Genpact is seeking a Specialist - Content Design to lead the development and execution of content strategies across digital platforms. You will work closely with design, product, UX, and marketing teams to deliver content that engages users and supports business goals.

The role requires strong skills in CMS, content strategy, and UX, with a focus on accessibility and brand consistency. Hybrid work in India and opportunities to mentor junior team members are part of the package.

Qualifications

• Bachelor's degrees in communications, design, or related fields.
• Experience in creating and optimizing digital content across websites, social media, email, and other platforms.
• Ability to collaborate with cross-functional teams to meet user and business needs.

Responsibilities

• Lead the development and execution of content strategies that enhance user engagement and strengthen brand impact.
• Create, review, and optimize content across websites, social media, email, and other digital platforms, ensuring accessibility and effectiveness.
• Collaborate closely with cross-functional teams (design, product, UX, marketing) to deliver content that meets user and business needs.
• Conduct in-depth user research, competitive analysis, and usability testing, applying insights to improve content experience.
• Leverage analytics, performance metrics, and user feedback to identify opportunities for optimization and make data-driven improvements.
• Ensure brand voice, tone, and standards are consistently applied across all content deliverables.
• Provide guidance and support to junior content team members, sharing expertise and ensuring best practices in execution.

Skills

Adaptive Technology

Client Relations

Collaboration Tools

Content Management Systems (CMS)

Content Strategy

Design Thinking

Digital Content Creation

User Experience (UX)

Education

Bachelor's degree in Communication

Bachelor's degree in Design

Bachelor's degree in Graphic Design

Bachelor's degree in Human Computer Interaction (HCI)

Bachelor's degree in Visual Communication

Tools

CMS

Job description

Specialist - Content Design Ready to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

Job Description Responsibilities:

Lead the development and execution of content strategies that enhance user engagement, drive business objectives, and strengthen brand impact.

Create, review, and optimize content across websites, social media, email, and other digital platforms, ensuring accessibility and effectiveness.

Collaborate closely with cross-functional teams (design, product, UX, marketing) to deliver content that meets user and business needs.

Conduct in-depth user research, competitive analysis, and usability testing, applying insights to improve content experience.

Leverage analytics, performance metrics, and user feedback to identify opportunities for optimization and make data-driven improvements.

Ensure brand voice, tone, and standards are consistently applied across all content deliverables.

Provide guidance and support to junior content team members, sharing expertise and ensuring best practices in execution.

Qualifications Bachelors - Communication, Bachelors - Design, Bachelors - Graphic Design, Bachelors - Human Computer Interaction (HCI), Bachelors - Visual Communication

Certifications Required Skills Adaptive Technology, Client Relations, Collaboration Tools, Content Management Systems (CMS), Content Strategy, Design Thinking, Digital Content Creation, User Experience (UX) Language English Language Proficiency - Proficient - C2

Additional Job Location - Job Type Regular Master Skill List - Content Design Remote Type - Hybrid Work Shift - Variable (India)

Why join Genpact?

• Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter
• Make an impact – Help global enterprises solve business challenges that matter
• Accelerate your career – Gain hands‑on experience, mentorship, and world‑class learning opportunities to stay ahead
• Work with the best – Join 140,000+ bold thinkers and problem‑solvers who push boundaries every day
• Thrive in a values‑driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up. Let’s build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws.

Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.

At Genpact, your expertise grows because you're inside the work.

Whether you build AI systems or bring deep knowledge of how businesses run, you'll work on real challenges that change how the world's leading companies operate.

There's a lot to learn here, and room to grow.