Executive Manager - Marketing Data & Analytics

PepsiCo; Hyderabad; On-site; INR 3,500,000 - 5,000,000; Full time

Job summary

PepsiCo, Hyderabad, seeks a senior analytics partner to own analytics requests for the US-based eCommerce Marketing team, guiding forecasting, budgeting analysis, post-campaign reporting, and ROI engine data handling.

The role works with eComm Customer Marketing, Brand Marketing, and ROI Engine teams to enhance measurement capabilities, data collection, and input validation, reporting outputs, and cross-functional collaboration on analytics strategy.

Qualifications

• Bachelor’s degree in a quantitative field; Masters preferred.
• 10+ years of experience in marketing/media strategy & analytics and measurement, preferably in the CPG/FMCG space.
• Experience in omnichannel marketing, attribution, A/B and Multivariate test design and implementation, and ROI measurement.
• Robust experience in data manipulation (SQL, R) and in visualization (Tableau, Datorama).
• High proficiency in Excel and PowerPoint; ability to model data and generate insights for business.
• Strong communication and project-management skills; able to influence cross-functional partners.

Responsibilities

• Partner with multiple marketing teams to conduct regular and ad hoc analyses to optimize media investment and growth.
• Lead investment strategy, forecasting, and post-campaign reporting.
• Collaborate with Data Science and Tech teams on data warehousing, automated reporting, and ROI engine development.
• Validate data and reporting outputs across ROI Engine stages.
• Lead RMN sufficiency modelling feeding into critical processes like AOP.
• Balance CONSULTING and EXECUTION to drive actionable business recommendations.

Skills

Analytics leadership

Stakeholder management

SQL

R

Tableau

Datorama

Excel

PowerPoint

Communication

Data visualization

Education

Bachelor's degree in quantitative field

Masters degree preferred

Tools

Python

RT/ETL tools

Job description

Overview

This is the primary Analytics partner that supports the US-based eCommerce Marketing team.

The scope of the role is to own all analytics requests + priorities, investment strategy for the marketing team, from forecasting/budgeting analysis, to post-campaign reporting, to all data collection/input/validation of ROI engine models. This role works closely with, eComm Search marketing eComm Customer Marketing, eComm Brand Marketing, and the ROI Engine team. How do we partner with our customer to push capabilities from measurement and analytics POV. Improve internal capabilities but also get external inputs on what other tools and strategies we use

This role will be working with an LG2 senior director on a daily basis

Responsibilities

• Overall, this role partners closely with several teams eComm Customer Marketing, eComm Brand Marketing, and eComm Search marketing teams to conduct regular and ad hoc analysis to better drive media investment and optimization decisions geared towards incremental growth for the eCommerce business.
• Partner with Customer & Brand Marketing teams on various analysis: A/B testing, Campaign impact measurement, Investment strategy, Financial forecasting, and retailer data partnerships. CONSULT, EXECUTE
• Partner with Search Marketing team on various analysis: Search incrementality experiements, Search strategy/investment recommendations. CONSULT, EXECUTE
• Partner with Data Science and Tech teams to consult on retailer data warehousing and architecture, automated reporting/dashboards, and ROI engine. CONSULT, EXECUTE
• Lead ROI Engine process on behalf of eComm Marketing - collect, clean, and submit all Customer and Search Marketing campaign data; validate data and reporting output at various stages of ROI Engine model.
• Lead & Build RMN sufficiency modelling to feed into critical PEP processes i.e. AOP
• This role embodies a mixture of CONSULTING (being the Subject Matter Expertise for various cross-functional teams) and EXECUTION (leading/conducting deep analysis to guide business decisions)

Qualifications

• Bachelor’s degree in a quantitative field (e.g. statistics, economics, mathematics, business administration, marketing); Masters degree preferred.
• 10+ years of experience in marketing/media strategy & analytics and measurement; preferably in the CPG/FMCG space and for a Global company in the digital media space
• Exeperience in omnichannel marketing, attribution, A/B and Multivariate test design and implementation, and ROI measurement
• Robust experience in the languages of data manipulation (e.g. SQL, R) and in visualization (e.g. Tableau, Datorama)
• High proficiency in Microsoft Excel and PowerPoint. Mastery of data, ingest, manipulate and model data
• Strong organizational skills, with the ability to effectively manage projects and communicate effectively
• Strong communication skills (both written and verbal) and the ability to distill complex ideas down to clear and concise business findings and recommendations
• Requires a high level of regular/daily interaction and co-ordination with several teams
• A positive, pragmatic attitude and deliver consistently with impeccable attention to detatil and deadlines, high degree of accountability while working independently, ability to deal with ambiguity
• Given the number of cross-functional teams and partners this role works with, soft skills are also critical; i.e. the ability to build strong relationships, and to educate and influence partners who are the ultimate business decision makers.