Manager - API (Export Marketing)

Flax Laboratories; Vadodara; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Flax Laboratories in Vadodara is seeking a seasoned Business Development professional to expand export markets for pharmaceutical API products. The role emphasizes building long-term customer relationships, market research, and strategic planning.

You will lead cross-functional collaboration to secure orders and drive growth across regions. The ideal candidate will have 10+ years in pharma marketing, with 5+ years in API marketing and strong negotiation skills.

Qualifications

• 5+ years of Marketing in API Marketing or pharma industry.
• Total 10+ years of Marketing experience.

Responsibilities

• Develop new business opportunities in export markets.
• Identify and acquire new API customers through market research, networking, exhibitions, and customer visits.
• Build and maintain long-term relationships with pharmaceutical manufacturers, distributors, and trading companies.
• Prepare annual business plans and sales forecasts.
• Achieve sales and profitability targets for assigned territories.
• Promote the company's API portfolio to existing and prospective customers.
• Handle pricing discussions, negotiations, and contract finalization.
• Generate inquiries, quotations, and convert leads into orders.
• Ensure timely order execution and customer satisfaction.
• Manage key customer accounts across regulated and semi-regulated markets.
• Address customer queries related to quality, documentation, logistics, and regulatory requirements.
• Coordinate with R&D, Regulatory Affairs, Supply Chain, Manufacturing, and Finance for seamless operations.
• Participate in international exhibitions like CPHI and other pharma events.
• Expand business in Europe, Latin America, MENA, Asia-Pacific, CIS, etc.
• Prepare monthly sales reports, pipeline status, forecasts, and market intelligence.

Skills

Business development

Sales

Negotiations

CRM

Key accounts

Market research

Job description

Role & responsibilities

Business Development

• Develop new business opportunities in export markets.
• Identify and acquire new API customers through market research, networking, exhibitions, and customer visits.
• Build and maintain long-term relationships with pharmaceutical manufacturers, distributors, and trading companies.
• Prepare annual business plans and sales forecasts.

Sales & Marketing

• Achieve sales and profitability targets for assigned territories.
• Promote the company's API portfolio to existing and prospective customers.
• Handle pricing discussions, commercial negotiations, and contract finalization.
• Generate inquiries, quotations, and convert leads into commercial orders.
• Ensure timely order execution and customer satisfaction.

Customer Relationship Management

• Manage key customer accounts across regulated and semi-regulated markets.
• Address customer queries related to quality, documentation, logistics, and regulatory requirements.
• Ensure high levels of customer retention and satisfaction.

Cross-functional Coordination

• Coordinate with R&D for new product development opportunities.
• Work with Regulatory Affairs for DMF, CEP, GMP, and customer documentation.
• Collaborate with Supply Chain and Manufacturing for production planning and on-time deliveries.
• Coordinate with Finance for payment follow-up and credit management.

International Marketing

• Participate in international exhibitions such as CPHI and other pharma events.
• Conduct overseas customer visits and business development activities.
• Expand business in markets including Europe, Latin America, MENA, Asia-Pacific, CIS, and other strategic regions.

Reporting & Analytics

• Prepare monthly sales reports, pipeline status, forecasts, and market intelligence reports.
• Monitor KPIs including sales growth, customer acquisition, order conversion, and profitability.

Preferred candidate profile

Candidate should have 5+ Years experience of Marketing in API Marketing and Total 10+ years of Marketing Experience