General Manager - Growth (DS/AI)

Darwinbox Digital Solutions Pvt. Ltd.; Gurugram District; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Masters’ Union seeks a growth-focused operator to own the full growth loop for its AI programmes. You will speak credibly with engineers and stakeholders, driving outcomes rather than waiting on briefs.

The role covers managing the admissions funnel, optimizing paid campaigns, and executing offline GTM activities such as college partnerships and campus events. A strong engineering background and 3–6 years in education or EdTech is preferred.

Qualifications

• Growth mindset and ownership of outcomes.
• Understanding of marketing funnels and metrics.
• Experience with offline partnerships and campus engagement.
• Ability to create content that converts for webinars, landing pages, and ads.
• Ability to work with academics and curriculum teams to align programs.
• Technical fluency in AI/ML/Data Science to engage with engineers.

Responsibilities

• Oversee Admissions funnel performance from Lead to App Start to Paid to Enrolled.
• Track campaigns and optimize CPL, CAC, and funnel conversion benchmarks.
• Lead offline GTM initiatives: college partnerships, events, sponsorships.
• Produce compelling content for webinars, landing pages, and ads in collaboration with design/content teams.
• Coordinate with Academics, Curriculum, and Outclass teams to ensure program quality and high student NPS.

Skills

Growth ownership

Performance marketing

Offline GTM partnerships

Content creation

Collaboration with academics

AI/ML familiarity

Data-driven decision making

Engineering background

Job description

Founded in 2020, Masters’ Union is a new-age, industry-led university focused on business, technology, engineering, and entrepreneurship. Built around learning by doing, the institution combines academics with real-world projects, startup building, and global exposure, with the ambition of becoming one of the world’s top business schools and multidisciplinary universities over the next two decades.

Today, Masters’ Union has nearly 3,500 students across undergraduate, postgraduate, and executive programs, with almost half being experienced professionals. Spread across nearly 5 lakh square feet in Gurgaon and Manesar, the institution houses the PwC Center for Generative AI, a Bloomberg Lab, Gurgaon’s premier maker space, AI and robotics infrastructure, advanced bioengineering workshops, and startup incubation spaces, while also expanding into areas such as bioengineering and genetic engineering.

The institution is chaired by Manoj Kohli, former CEO of Bharti Airtel and former Country Head of SoftBank India. Its leadership ecosystem includes Vivek Gambhir, Pankaj Bansal, Sanjiv Bikhchandani, Amitabh Kant, and 30+ other founders, CEOs, investors, and policymakers who contribute to teaching and institution building.

Masters’ Union’s flagship postgraduate program has recorded the highest average salary among MBA-equivalent programs in India, with graduates placed at firms such as Bain & Company, Boston Consulting Group, Google, and Microsoft. The institution has also built one of the country’s strongest student startup ecosystems, with 10+ students pitching on Shark Tank India and 20+ students raising external funding for their ventures, alongside several successful creators and internet entrepreneurs.

About the Role

We need an owner who can run the full growth loop for our AI programmes: someone who understands the AI/DS domain well enough to speak credibly to engineers and stakeholders, and who can execute growth like an operator, not a marketer waiting on briefs. This is a build role. You will own outcomes, not tasks.

Specifically, this role will involve

• Looking over Admissions funnel performance (Lead to App Start to Paid to Enrolled)
• Tracking Performance marketing metrics like Google, Meta, LinkedIn campaigns; own CPL, CAC, and funnel conversion benchmarks
• Conducting Offline GTM college partnerships, tech-fest sponsorships, tech professionals community events, campus ambassador programmes, corporate/GCC outreach
• Providing content that converts in webinar formats, career-switch content, landing pages, ad creatives, working with design and content teams
• Working closely with the Academics, Curriculum, and Outclass teams to stay close to programme quality and drive high student NPS, feeding classroom and cohort signals back into admissions positioning

Ideal candidate will have

• Engineering background, ideally from a top-tier institute (IIT/NIT/BITS or equivalent), with enough technical fluency in AI/ML/Data Science to evaluate curriculum and not get talked over by faculty or partners
• 3 to 6 years in education/EdTech/consumer tech, having owned growth for a course, cohort, or vertical, not just executed someone else's plan
• Working knowledge of performance marketing (can read a funnel, knows CPL/CAC/ROAS, has run or closely managed paid campaigns)
• Experience running offline/on-ground GTM: college tie-ups, events, community partnerships, not a purely digital-only background
• Comfortable with content: can write a webinar script, brief a designer, spot what's wrong with an ad creative
• Strong bias for action: brings two options and a recommendation, not a question, when facing ambiguity
• Comfortable owning a number and being measured on it