Manager

Interactive Avenues

Mumbai Suburban

On-site

INR 800,000 - 1,200,000

Full time

14 days+

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Job summary

A leading company in advertising services is seeking a Performance Marketing Manager with 4-6 years of experience. The role involves managing PPC campaigns for top consumer brands, mentoring junior staff, and utilizing advanced marketing tools. The candidate should have a strong work ethic and expertise in digital marketing, particularly in PPC.

Qualifications

4-6 years of experience in Performance Marketing.
Graduate/Post Graduate degree or relevant experience preferred.
Google ad Certified Professional certification is essential.

Responsibilities

Manage PPC campaigns across various platforms extensively.
Analyze campaign performance and develop insights for clients.
Mentor junior team members and assist in team organization.

Skills

Strong work ethic

Excellent writing

Math

Multi-tasking

Organization

Communication

Technical skills

Knowledge of search

Education

Graduate/Post Graduate Degree

Concentration in Marketing, Finance, Digital Media, or related field

Google ad Certified Professional

Previous agency experience

Tools

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Job description

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Performance Marketing: Manager

Exp: (4-6Years)

Position Summary

This role is responsible for performing many critical functions within the Performance Marketing team. These tasks include, but are not limited to, keyword/copy creation, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search campaigns. This opportunity will provide a platform to partner with the world’s leading consumer brands.

Key Responsibility Area

Experience working in primary PPC ad platforms (AdWords, Yahoo, Bing, Facebook, Amazon) and able to perform daily management and of pay per click accounts on Google AdWords, Yahoo, Bing, Facebook, Amazon and other biddable platforms for clients
Be up to date with search engine and PPC / biddable industry trends and developments
Monitor web analytics dashboards, reports and key reporting tools
Drive campaign analysis and building insights for the client
Usage of AdWords and Facebook editors to perform bulk actions
Understanding the user segment via Google scripts & Data Studio
Mentor our new Trainees and junior employees on-boarding with our PPC team
Delegating and organizing priorities in the absence of the Team Lead

Skills

Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines
Excellent writing, math, multi-tasking, organization, and communication skills
Desire to learn knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics
Innovative and highly motivated professional with strong technical skills
Expertise with Microsoft Excel with shortcuts, Word, and PowerPoint is required

Qualifications

Graduate/Post Graduate Degree or related work experience
Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred
Google ad Certified Professional
Previous agency experience strongly preferred

What You Can Expect From Interactive Avenues

Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

Seniority level