Performance Marketing

Omnicom Media Group; Gurugram District; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading media group in Gurugram is looking for a Performance Media expert to lead digital performance functions. The role includes managing client campaigns from strategy to execution, ensuring data-driven outcomes. Ideal candidates have 3-6 years of experience in performance media and strong analytical skills. The position offers full-time employment with opportunities for growth.

Qualifications

• 3–6 years in performance media or digital media planning.
• Proven expertise in media planning and optimization.
• Excellent communication and presentation skills.

Responsibilities

• Lead the digital performance function for client campaigns.
• Develop comprehensive campaign strategies for clients.
• Monitor campaign performance and optimizations.

Skills

Media planning

Campaign analytics

Analytical skills

Communication

Problem-solving

Education

Bachelor’s degree

MBA/PG Diploma in Business Management

Tools

Google Ads

Google Analytics

DV360

Meta Ads

Affiliate/programmatic technologies

Job description

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We Are Hiring | Performance Media | Gurgaon

We are seeking a strategic and results-driven experts – Performance Media to lead our digital performance function in Gurgaon. This role entails end-to-end client campaign ownership—from strategy to execution—ensuring high-impact, data-driven outcomes for clients.

Experience: 3-6 years

Key Responsibilities:

• Interpret and align with clients' overall media objectives, mapping the impact of digital touchpoints across Search, Social, Affiliate, and Programmatic channels
• Develop comprehensive campaign strategies based on client briefs and budget limitations.
• Create and oversee integrated execution plans, with optimal allocation across search, social, programmatic, etc.
• Monitor campaign deployment, provide ongoing performance reviews, and implement optimizations.
• Deliver regular reporting—including dashboards, performance data, and insights—to clients.
• Conduct milestone and post-campaign review meetings, sharing findings and identifying new opportunities.
• Assist in refining internal processes, formats, and checklists to enhance delivery quality.
• Build and maintain strong relationships with clients, media partners, and vendors.

Qualifications & Experience:

• Bachelor’s degree; MBA/PG Diploma in Business Management preferred.
• 3–6 years’ experience in performance media, digital media planning, or performance marketing .
• Demonstrable expertise across Google Ads, Google Analytics, DV360, Meta Ads,Amazon, Flipkart and affiliate/programmatic technologies
• Strong analytical, strategic, and problem-solving skills.
• Excellent written and verbal communication and presentation abilities.
• Proven experience managing clients and mentoring smaller teams.
• Comfortable working in cross‑functional environments.

Skills & Tools:

• Proficient in media planning, optimization, and campaign analytics.
• Familiarity with keyword planner, reach planner, performance planner, and audience insights tools.
• Detail-oriented and process-driven.
• Up-to-date with industry trends and emerging digital technologies

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising and Marketing

• Industries

  Advertising Services and Technology, Information and Media

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