Performance Marketer

GreenHonchos; Bengaluru; On-site; INR 89,280 - 167,400; Full time

Job summary

A leading company is seeking a Performance Marketer with 2-5 years of experience to manage and optimize full funnel marketing campaigns for e-commerce clients. The ideal candidate will have strong analytical skills and experience in managing paid campaigns across various digital platforms, focusing on customer acquisition and retention. You will collaborate with creative teams and lead a group of marketers to ensure the alignment of marketing efforts with business goals.

Qualifications

• 2-4 years experience in digital marketing and performance campaigns.
• Experience managing campaigns across various platforms (Google, Facebook, LinkedIn).
• Strong analytical and communication abilities.

Responsibilities

• Develop and execute marketing campaigns focusing on customer acquisition.
• Analyze performance metrics and optimize campaigns.
• Lead and mentor a team of performance marketers.

Skills

Team Management

Paid Campaigns Management

Online Marketing

Brand Management

Analytical Skills

Communication

Tools

Google Ads

Meta Ads Manager

Google Analytics

Job description

3 days ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from GreenHonchos

Breaking Human Resource Stereotypes || People Ops Specialist @ GreenHonchos (D2C Enabler) - Recruitment || People & Process Management || HRIS Ops…

Job Title - Performance Marketer

Experience: 2-5 Years

Notice Period: 0-15 days (Preferred Immediate Joiner)

Preferred Industry: Ecommerce Agency/Retail/Advertisement Agency

Industry: Business Consulting and Services

Employment Type: Full-time

Roles and Responsibilities:

• Develop and execute full funnel paid marketing campaigns for e-commerce clients, focusing on customer acquisition, retention, and revenue growth.
• Drive traffic and conversions via performance marketing on platforms like Meta Ads Manager, Google Ads, Google Shopping, and other relevant channels.
• Optimize campaigns for key metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Customer Lifetime Value (CLTV).
• Analyze customer behavior, performance data, and platform insights to refine campaigns and strategies.
• Generate detailed weekly and monthly reports with actionable insights for stakeholders, focusing on ROI and revenue impact.
• Utilize AI tools to stay updated with the latest industry trends and innovations.
• Leverage AI-powered automation to streamline repetitive tasks and improve efficiency.
• Partner with e-commerce and merchandising teams to identify best-selling products, underperforming SKUs, and seasonal opportunities.
• Prioritize campaigns based on product demand, stock levels, and profit margins.
• Ensure that marketing budgets align with high-demand inventory to avoid overstock or out-of-stock issues.
• Collaborate with creative teams to produce compelling ad creatives and copy tailored to the e-commerce customer journey.
• Implement A/B tests for product imagery, ad formats, and messaging to identify top-performing combinations.
• Optimize communication strategies for specific audience segments (e.g., first-time buyers, cart abandoners, repeat customers).
• Lead and mentor a team of performance marketers to achieve client revenue target and growth.
• Work closely with inventory, CRM, product, and creative teams to align marketing goals with overall e- commerce strategy.
• Diagnose campaign-level performance drops or inefficiencies and provide immediate solutions.
• Continuously refine targeting strategies to improve performance across various platforms.
• Leverage tools such as Google Analytics, Meta Ads Manager, Google Ads Platform, and other e-commerce analytics tools to track, report, and improve campaign performance.
• Familiarity with CRM tools and dynamic retargeting is a plus.

Desired Candidate Profile:

• Minimum relevant Experience of 2 to 4 Years.
• Strong team management and team mentoring skills.
• Experience in Paid Campaigns Management/Google ads/Facebook Ads and relevant roles
• Hands-on experience in online marketing and brand management. (Preferably on retail fashion/lifestyle brands).
• Exposure to Branding, Advertising and Online marketing (Agency Experience)
• Experience of managing online campaigns across a number of media platforms and tools (including, but not limited to, AdWords, Facebook Ads, LinkedIn ads, Twitter ads, Instagram ads etc.)
• Strong communication, presentation, organizational and problem-solving skills with the ability to collaborate across teams.
• Responsible self-starter, innovative thinker, analytical, detail-oriented; comfortable in a metrics driven business environment.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Business Consulting and Services

Referrals increase your chances of interviewing at GreenHonchos by 2x

Sign in to set job alerts for “Marketer” roles.

Assistant Brand Manager (SBS), Private Brands

Assistant Brand Manager (SBS), Private Brands

Marketing Manager, Google Play Retail and Payments Activation

Manager - Brand (Social Media Marketing)

Assistant Brand Manager (SBS), Private Brands

SBS -Assistant Brand Manager, India Consumables

Growth Marketing Manager, Play Games Go-To-Market

Assistant Brand Manager, India Consumables

Product Marketing Manager , WW Prime CXO Product Marketing

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.