Assistant Manager- Performance Marketing | Working Professional

upGrad International

Mumbai Suburban

Hybrid

INR 700,000 - 1,000,000

Full time

14 days+

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Job summary

A leading e-learning provider is looking for a Senior Associate in Performance Marketing. This role involves developing digital campaigns across platforms such as Google Ads and Facebook, managing large budgets, and optimizing for maximum ROI. Candidates should have a strong background in B2C lead generation and analytical skills. This position is full-time located in Mumbai with flexible working options.

Qualifications

2+ years in performance marketing, specializing in B2C lead generation.
Experience managing large budgets and driving quality leads.
Knowledge of SEO and content marketing preferred.

Responsibilities

Develop and execute performance marketing campaigns across platforms.
Manage large-scale budgets for cost-effective lead generation.
Monitor and optimize campaign performance using A/B testing.

Skills

Strong analytical skills

Excellent communication

Project management abilities

Education

Bachelor’s in Marketing, Business, or Communications

Tools

Google Analytics

CRM systems (Salesforce, HubSpot)

Job description

Senior Associate- Performance Marketing | Working Professional

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Designation- Senior Associate- Performance Marketing

BU- Working Professional

Salary Range- 7LPA- 10LPA

Shift- 5 days working | Sat & Sun fix off | 10:30AM- 7:30pm | WFO or Hybrid (flexible as per business requirement)

Role Overview:

We’re seeking a data-driven Performance Marketing with expertise in B2C lead generation. If you have experience managing large budgets, driving quality leads, and optimizing digital campaigns for maximum ROI, we want to hear from you!

Key Responsibilities:

Develop and execute performance marketing campaigns across platforms like Google Ads, Facebook, Instagram, YouTube, and TikTok.
Manage large-scale budgets, ensuring cost-effective lead generation.
Monitor, analyze, and optimize campaign performance using A/B testing and CRO strategies.
Collaborate with cross-functional teams to enhance ad creatives and messaging.
Focus on lead quality improvement and conversion rate optimization.
Stay updated with industry trends and explore new growth opportunities.

Qualifications:

Bachelor’s in Marketing, Business, or Communications.
2+ years in performance marketing, specializing in B2C lead generation.
Strong analytical skills with knowledge of Google Analytics and other performance tools.
Excellent communication and project management abilities.

Preferred: