Associate Director - Performance Marketing

Interactive Avenues; Mumbai; On-site; INR 1,500,000 - 2,000,000; Full time

Benefits offered by this job

Career growth opportunities

Engaging work environment

Focus on teamwork and collaboration

Job summary

A leading digital marketing agency in Mumbai is seeking an Associate Director to manage client accounts and lead performance media strategies. The ideal candidate will have 6 to 9 years of experience, expertise with various digital advertising tools, and a strong background in marketing or finance. This role includes developing service delivery, team motivation, and fostering collaboration between traditional and digital media. Join a workplace that focuses on career growth and collaborative culture.

Qualifications

• 6 to 9 years experience in media agencies or brand side.
• Concentration in Marketing, Finance, Digital Media, or related field preferred.
• Google and Facebook Blueprint Certified Professional.

Responsibilities

• Develop and monitor client service delivery.
• Implement planning processes across digital disciplines.
• Coordinate efforts across different media channels.
• Motivate and manage internal teams.

Skills

Forecasting outcomes of campaigns

Expertise with platform tools

Strong communication skills

Organizational skills

Client relationship skills

Problem-solving skills

Quantitative reasoning

Detail-oriented

Education

Graduate/ Post Graduate Degree

Tools

DoubleClick Bid Manager

Google AdWords tools

Facebook tools

Media Research Tools

Job description

As a performance media expert, the Associate Director will have expertise in an array of addressable paid advertising strategies that utilizes tech-based buying and optimization tools to positively affect our client’s ROI including search, display, social, mobile, local, Ecommerce and video. This role will have an increasing focus on Demand Generation and Response Management as our clients look to monetize online. This person should also understand the interplay and constructive collaboration between traditional and digital media and can build and scale an integrated team of performance practitioners.

Responsibilities

Account Management

• Develops, manages, and monitors client service delivery executions of the assigned accounts
• Oversees process development and execution management
• Assures quality control of all media planning and implementation
• Prepares and presents annual financial plans and human resources plans

Performance Media

• Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video and Ecommerce
• Coordinates efforts across different digital media channels to drive optimized recommendations
• Continuously evaluate and improve upon all digital media opportunities
• Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations
• Participates in building and evolving the PM practice, vision, and areas of expertise
• Understands and expands business prospects by having a thorough understanding of all the services provided by the agency.
• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
• Drives adoption of stated account management best practices through example setting positive reinforcement and behavourial correction
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Conducts performance reviews and career path plans for direct reports
• Provide training in cross media planning to their direct reports and bellow teams

Skills

• Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordingly
• Proven expertise with relevant platform tools (DoubleClick Bid Manager, Google AdWords tools, Facebook tools etc.), Media Research Tools (ComScore, GWI, TGI etc.)
• Strong written and verbal communication skills
• Strong organizational skills, detail-oriented and capable of multi-tasking
• Superb client relationship and management skills
• Proven problem-solving skills and ability to think outside of the box
• Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills
• Provide timely and actionable feedback to the team to aid in their development and improvement

Experience & Qualifications

• Experience in media agencies or brand side from 6 to 9 years
• Graduate/ Post Graduate Degree or related work experience
• Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred
• Google and Facebook Blueprint Certified Professional
• Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment

What You Can Expect from Interactive Avenues

Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s absolute best talent to solve some of the toughest challenges of today’s digital marketing landscape. It is important that we hire people whose values reflect those of our own: genuine, results-focused, daring, and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.