Performance Marketing Lead

Zoca; Bengaluru; On-site; INR 2,000,000 - 3,500,000; Full time

Job summary

Zoca in Bengaluru is hiring a growth-focused Paid Acquisition lead to own end-to-end paid channels and drive measurable revenue from US-based SMBs and B2B SaaS customers.

You will build tracking, attribution, and a data-driven mindset, partner with content and product teams, and push for payback-driven decisions that scale acquisition efficiently.

Qualifications

• 4–6 years of paid acquisition experience with US audience involvement.
• Experience with B2B SaaS, SMB, or D2C models.
• Ability to build tracking and attribution from scratch.
• Strong judgment on payback and contribution margin.

Responsibilities

• Own paid acquisition end-to-end across channels.
• Improve measurement stack with GA4, GTM, and CRM hygiene.
• Lead landing pages and funnels with content/product.
• Run creative tests and scale high-ROI channels.
• Audit and optimize campaigns in first 90 days.

Skills

Paid acquisition

Tracking & attribution

Payback / contribution margin

Creative briefing

Tools

GA4

GTM

Offline conversion imports

CRM hygiene

Job description

About ZOCA

We are at $2.5Mn+ ARR, 1000+ beauty and wellness businesses on the platform, and a $6M Series A behind us. We are not starting out. But we are also nowhere close to where we want to be.

About ZOCA

We are at $2.5Mn+ ARR, 1000+ beauty and wellness businesses on the platform, and a $6M Series A behind us. We are not starting out. But we are also nowhere close to where we want to be.

Zoca is building the growth infrastructure that small beauty and wellness businesses have never had access to. Online visibility, bookings, payments, customer retention, voice AI.

We want people who will think, challenge, ship, and own outcomes.

Why this role exists

There are roughly 8.5 million local service businesses in the United States. Almost every tool ever built for them helps run the business. Almost none of them brings anyone through the door.

Zoca is a growth system for those businesses, starting with beauty and wellness. More than 1,000 businesses use it today. We are backed by Accel, Elevation Capital, Better Capital, and GTM Fund. We are the only company in our category that sells growth itself. Everyone else sells booking and payments, which is a very different promise and a much easier one to keep.

That makes this role unusually direct. What you spend has to come back as revenue somebody can point at.

What You Will Own

• Paid acquisition end to end. Strategy input, daily operations, and budget allocation across Meta, Google, and YouTube.
• Creative velocity. Enough tested variants every month that we actually learn something. You will not be making them yourself. We have a full-time creative whose largest single output is your ad creative, so you are not going to be blocked on a freelancer.
• The measurement stack. GA4, GTM, offline conversion imports, CRM hygiene, and one funnel dashboard leadership trusts. This is a deliverable, not a favor, and it is written into the role on purpose.
• Landing page and funnel conversion, working with content and product.
• Feeding paid data back into our outbound machine so that lead scoring gets sharper over time.

Your first 90 days

• Audit every dollar we have historically spent and tell us plainly what worked and what did not. We would rather hear it early and blunt.
• Rebuild tracking so a lead can be followed from click to closed revenue without anyone arguing about the number.
• Run a structured creative test of at least 40 variants against our core customer.
• Get one channel under a six-month payback on gross margin, with attribution good enough that the result is believable.

What We Are Looking For

• 4 - 6 years running paid acquisition, with meaningful time on a United States audience. B2B SaaS, SMB, or D2C are all fine. Genuine curiosity about small business owners is not optional, because our customer is a salon owner with three staff and no time.
• You have personally built tracking and attribution, not just consumed dashboards somebody else built.
• You think in payback and contribution margin. If cost per click is the first number you reach for, we will not work well together.
• You have real opinions about creative and can brief an editor properly.
• You can say a channel is not working while it is still your channel. This matters more to us than being right the first time.

What This Is Not

Not a job managing agencies. Not a job where a team executes while you review. You will be in the accounts. If you have spent the last two years approving other people's work, you will find this frustrating rather than freeing.

Zoca is an equal opportunity employer. Compensation is total CTC and includes a variable component tied to payback-qualified leads delivered. If you are excited by the role but unsure you meet every line, apply anyway and let the exercise speak.

Skills: crm hygiene,paid acquisition,b2b saas