Manager/Senior Manager - Product Marketing

Zenoti; Hyderabad; On-site; INR 4,000,000 - 7,000,000; Full time

Benefits offered by this job

Medical coverage for you and family

Wellness programs (yoga, meditation)

Regular social activities

Job summary

Zenoti is seeking a seasoned Product Marketing Leader to define product messaging and drive GTM strategy for its global SaaS platform. You will shape messaging for multiple product lines and mentor a growing PMM team to deliver compelling campaigns and collateral across the customer journey.

The role emphasizes translating complex wellness-tech offerings into concise, persuasive content and leading cross-functional initiatives with sales, product, and customer success teams.

Qualifications

• 12+ years of marketing experience with 5+ in tech marketing, preferably in a B2B SaaS or enterprise software environment.
• 2+ years managing high performing teams.
• Excellent written and verbal communication skills with ability to convey complex information concisely.

Responsibilities

• Define and document product messaging, hierarchy, and differentiation across the customer journey.
• Own GTM strategy for product portfolio and major launches with cross-functional teams.
• Create high-quality marketing materials: brochures, decks, website copy, datasheets, videos, and more.

Skills

Product positioning

Market intelligence

GTM strategy

Content creation

Demand generation

Team leadership

Education

BA/BS degree

MBA preferred

Job description

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes

Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.

Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com

What will I be doing?

• Product Positioning – define and document product hierarchy, messaging, core market differentiation and create messaging for solutions and feature sets within our product, both for overarching brand and for the different stages of the customer journey
• Market & Competitive Intelligence – understand our target audience, competitors as well as general innovation relevant to our industry and its different verticals. Develop and iterate our ICPs.
• GTM Strategy & Product Launches – own and manage the GTM strategy for relevant product portfolio, including new product launches and major product releases, working closely with sales, product, customer success and adoption teams.
• Content Generation – deliver high-quality product marketing materials (brochures, sales decks, website copy, datasheets, battle cards, demo videos, marketing videos, etc.) to support demand generation campaigns, sales cycles, and product and features adoption.
• Demand Generation – support and work with our extended marketing team on lead generation activities, with messaging, collateral and ensure sales has appropriate follow up materials and enablement tools to execute on leads.
• Elevate, and eventually manage, a team of PMMs - create a culture of success and continuous improvement by mentoring, managing, and expanding the product marketing team, including establishing ambitious OKRs to keep the team strategically aligned.

What skills do I need?

• Ability to understand complex technical products and translate them into marketing deliverables.
• Monitor and deliver customer feedback and competitive intelligence to sales, marketing, and product management teams.
• Experience executing awareness and adoption campaigns to existing customers through different channels.
• Adept at tracking and measuring impact with data.
• Curiosity to learn and execute new ideas.
• Excellent written and verbal communication skills, with ability to communicate complex information in a concise and compelling manner.
• Can work in a fast paced, ever changing, startup-like environment.
• You have a BA/BS degree (MBA preferred).
• You bring 12+ years of marketing experience with 5+ doing tech marketing, preferably in a B2B SaaS or enterprise software environment.
• 2+ years managing high performing teams.
• Demonstrated experience as a team and cross-functional leader that can mentor and manage team members while balancing requirements and delivering on goals.
• You are highly organized and efficient, juggling multiple projects at once with high reliability.
• A big plus if you bring experience within the wellness and beauty industry.

Why Zenoti?

• Be part of an innovative company that is revolutionizing the wellness and beauty industry.
• Work with a dynamic and diverse team that values collaboration, creativity, and growth.
• Opportunity to lead impactful projects and help shape the global success of Zenoti’s platform.
• Attractive compensation.
• Medical coverage for yourself and your immediate family.
• Access to regular yoga, meditation, breathwork, and stress management sessions. We also include your family in benefit awareness initiatives.
• Regular social activities, and opportunities to give back through social work and community initiatives.

Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.