Content & Community Marketer

Zoca; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Job summary

ZOCA is seeking a content marketing lead with strong video experience to drive visibility for our growing beauty and wellness platform. You will research, script, storyboard, and direct production, while anchoring campaigns in real data and SEO.

You will build authentic audiences in owner communities, publish original research based on your numbers, and ensure every output ties back to measurable outcomes as we scale.

Qualifications

• 3–5 years in content marketing with video experience.

Responsibilities

• Ship the first four episodes on cadence.
• Audit our website against the exact standard we sell to customers.
• Build a real presence in at least five owner communities.
• Publish one piece of original research built on numbers you generated yourself.

Skills

Content marketing

Video experience

SEO

Audience growth

Research

Scripting

Storyboarding

Directing

Community engagement

Job description

About ZOCA

We are at $2.5Mn+ ARR, 1000+ beauty and wellness businesses on the platform, and a $6M Series A behind us. We are not starting out. But we are also nowhere close to where we want to be.

About ZOCA

We are at $2.5Mn+ ARR, 1000+ beauty and wellness businesses on the platform, and a $6M Series A behind us. We are not starting out. But we are also nowhere close to where we want to be. Zoca is building the growth infrastructure that small beauty and wellness businesses have never had access to. Online visibility, bookings, payments, customer retention, voice AI. We want people who will think, challenge, ship, and own outcomes.

Why this role exists

There are roughly 8.5 million local service businesses in the United States. Almost every tool ever built for them helps run the business. Almost none of them brings anyone through the door. One of the things we sell is visibility. Getting a salon or a med spa ranked on Google and recommended by AI assistants when someone nearby is looking for what they do. That makes this role unusual, and it is the reason it is interesting. The most convincing proof we could possibly show a customer is our own results. Nobody is building that proof right now. That is the job.

Your first 90 days

• Ship the first four episodes on cadence, without the cadence slipping.
• Audit our own website against the exact standard we sell to customers, then close the gaps you find.
• Build a real presence in at least five owner communities. Useful first, promotional never.
• Publish one piece of original research built on numbers you generated yourself.

What We Are Looking For

• 3 - 5 years in content marketing, with genuine video experience. You do not need to edit. You do need to research, script, storyboard, and direct someone who does.
• Real SEO ability, including a working understanding of how AI assistants decide what to cite. This is not a role for someone who briefs an agency and reviews a report.
• You have grown an audience somewhere from close to nothing, and you can show us the numbers.
• You are comfortable in communities where being useful is the entry price and a sales pitch gets you removed.
• Every number you publish has to trace back to something we actually ran. If that constraint sounds annoying rather than fun, this is not your role.

What This Is Not

Not a blog factory. Not a social media scheduler. Not a role where AI writes the drafts and you tidy them up. We publish less than most companies our size, and we expect each thing to be worth somebody's time.

You will also work closely with our founder, who appears in every episode. If you would rather work at a distance from the person whose voice is on the product, you will find this uncomfortable.

Zoca is an equal opportunity employer. Compensation is total CTC and includes a variable component tied to the outcomes described above. If you are excited by the role but unsure you meet every line in the list, apply anyway and let the work sample speak. Skills: video experience,content marketing,seo