Lead - Sample Sale

Somany Ceramics Ltd- Commercial; Dadri; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Goodfit in Noida is seeking a strategic leader to transform product samples into repeat sales, reduce sample distribution waste, and cut lifecycle costs. You will align with sales, product, marketing, supply chain, and finance to build scalable processes, KPIs, and incentives that maximise ROI from sample investments.

You will design standardized sample policies, segment and target accounts, establish dashboards with KPIs, and drive cost-saving initiatives across cross-functional projects while

Qualifications

• Bachelor’s degree in Business, Sales, Marketing, Supply Chain, or related field.
• MBA preferred for advanced business insight.
• Proven ability to manage cross-functional initiatives.

Responsibilities

• Develop and implement a company-wide sample conversion strategy to increase sample-to-order rates.
• Design standardised sample policies to minimise waste.
• Introduce segmentation to prioritise high-conversion prospects.
• Establish KPIs and dashboards and report to senior leadership.
• Collaborate with product and R&D on cost-efficient sample formats.
• Work with supply chain to reduce costs via batch planning and cheaper materials.
• Drive process automation for sample requests, approvals, and fulfilment.
• Train sales teams on consultative selling post-sample and review outcomes.
• Lead cross-functional projects to implement cost-savings initiatives.

Skills

Sample-to-sales conversion management

Project sales coordination

Customer relationship management

Follow-up and negotiation skills

Market mapping and lead tracking

MIS reporting and data management

Communication and interpersonal skills

Education

Bachelor’s degree in Business, Sales, Marketing, Supply Chain, or related field

MBA preferred

Tools

CRM

BI tools

Excel

Job description

Location: Noida

Role summary

Lead strategy and execution to convert product samples into repeat sales, reduce unnecessary sample distribution, and drive overall cost reduction across the sample-to-order lifecycle. You will partner with sales, product, marketing, supply chain, and finance to build scalable processes, KPIs, and incentives that maximise ROI from sample investments.

Key responsibilities

• Develop and implement a company-wide sample conversion strategy to increase sample-to-order rates and lifetime value.

• Design and enforce standardised sample policies (eligibility, formats, quantities, delivery modes) to minimise waste and misuse.

• Introduce segmentation and targeting (by account size, vertical, geography) to prioritize sample allocation toward high-conversion prospects.

• Establish KPIs and dashboards (sample conversion rate, cost per sample, cost per converted order, ROI of sample programs) and report to senior leadership.

• Collaborate with product and R&D on sample formats (mini-variants, digital demos, test kits) that reduce cost while preserving impact.

• Work with supply chain and operations to reduce sample production and logistics costs through batch planning, cheaper materials, or alternate packaging.

• Drive process automation where feasible (sample requests, approvals, fulfilment tracking) to reduce manual overhead and errors.

• Train and coach sales teams on consultative selling techniques post-sample, and run regular reviews of sample outcomes.

• Lead cross-functional projects to implement cost-savings initiatives and ensure change adoption.

Desired Candidate Profile

Proven track record of improving sample-to-sales conversion, reducing sample costs, or similar cost-optimization achievements.

Strong analytical skills; experience using CRM, BI tools, and Excel for data-driven decision-making.

Experience managing cross-functional initiatives with product, operations, logistics, and finance.

Excellent stakeholder management, negotiation, and presentation skills.

Comfortable designing and implementing process changes and automation.

Bachelor’s degree in Business, Sales, Marketing, Supply Chain, or related field; MBA preferred.

Must-Have Skills

• Sample-to-sales conversion management

• Project sales coordination

• Customer relationship management

• Follow-up and negotiation skills

• Market mapping and lead tracking

• MIS reporting and data management

• Communication and interpersonal skills