Lead - Salesforce Marketing Cloud Support Consultant (MC Next)

Birlasoft; Karnataka; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Birlasoft invites an experienced SFMC Support Consultant to join its Cloud, AI and Digital practice. The role requires 8–10 years of hands-on SFMC experience with AMPscript/SSJS, APIs, data modeling, and complex integrations with Salesforce CRM and Data Cloud across multi‑region deployments.

You will own data modeling, journeys, and governance, support go‑live timelines, and collaborate with global teams in client workshops. Excellent communication and troubleshooting skills are essential.

Qualifications

• Hands-on SFMC experience with AMPscript/SSJS, data modeling and complex integrations.
• Experience integrating SFMC with Salesforce CRM and Data Cloud across multi-region deployments.
• Strong knowledge of SFMC data architecture, data modeling, and engagement campaigns.
• Hands-on experience with Journey Builder, Automation Studio, Content Builder, CloudPages and related tools.
• Familiarity with Salesforce CRM administration, reporting, and data governance.

Responsibilities

• Design and implement SFMC integrations with Salesforce CRM and external platforms.
• Lead multi-region SFMC projects and manage timelines for go-live.
• Triage production issues and perform root-cause analysis to minimize downtime.
• Collaborate with global teams and conduct client workshops and demos.
• Communicate clearly with stakeholders and provide progress updates.

Skills

SFMC

AMPScript

SSJS

SQL

REST APIs

SOAP APIs

Salesforce CRM integration

Data Cloud

SFTP

third-party integrations

Journey Builder

Automation Studio

Content Builder

CloudPages

Contact Builder

Intelligence Reports

Subscriber Management

Data Flows

Google Analytics

omnichannel messaging

Salesforce Data Cloud (Data 360)

Identity Resolution

Data Governance

Data Streams

DMOs

Data Actions

Data harmonization

Consent management

Customer 360

Troubleshooting

Root cause analysis

Communication

Client workshops

Jira

ServiceNow

Education

Bachelor of Engineering in Computer Engineering

Tools

SFMC

Job description

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Location: INDIA - BENGALURU - BIRLASOFT OFFICE

Description:

Empowered By Innovation
Birlasoft, a global leader at the forefront of Cloud, AI, and Digital technologies, seamlessly blends domain expertise with enterprise solutions. The company’s consultative and design-thinking approach empowers societies worldwide, enhancing the efficiency and productivity of businesses. As part of the multibillion-dollar diversified CKA Birla Group, Birlasoft with its 12,000+ professionals, is committed to continuing the Group’s 170-year heritage of building sustainable communities.

Job Title / Position: SFMC Support Consultant
Experience: 8 - 10 years
Location: Bengaluru / Pune / Noida

Essential Functions & Accountabilities

1. Hands-on experience with AMPScript, SSJS, SQL, REST APIs, and SOAP APIs.
2. Proven experience integrating SFMC with Salesforce CRM, Data Cloud, SFTP, and third‑party platforms.
3. Strong knowledge of SFMC data architecture, data modeling, and complex integration patterns.
4. Hands‑on experience with Journey Builder, Automation Studio, Content Builder, CloudPages, Contact Builder, Intelligence Reports, Subscriber Management, Data Flows, Google Analytics, and omnichannel messaging (Email, WhatsApp, LINE).
5. Good understanding of Salesforce CRM administration, standard objects, and reporting.
6. Hands‑on experience with Salesforce Data Cloud (Data 360), including data ingestion, data modeling, identity resolution, profile unification, calculated insights, segmentation, activations, and data governance.
7. Experience designing and implementing Data Streams, Data Model Objects (DMOs), Identity Resolution rulesets, Data Actions, and integrations with SFMC and Salesforce CRM.
8. Strong understanding of Data Cloud architecture, data harmonization, consent management, and customer 360 use cases.
9. Strong troubleshooting skills with the ability to perform production issue triage and root cause analysis.
10. Excellent communication and presentation skills for client workshops, demos, and stakeholder discussions.
11. Ability to support global teams across multiple regions and deliver against critical go‑live timelines.
12. Proficient in ServiceNow, Jira, and other project/ticket management tools.
13. Self‑driven team player with the ability to work independently in fast‑paced environments.

Good to Have

Experience with Salesforce Marketing Cloud Next (MC Next), Agent force for Marketing, Agent Builder, and Data Cloud‑powered audience activation

EDUCATION: Bachelor of Engineering in Computer Engineering.