Lead Assistant Manager

EXL; Chennai District; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

EXL is seeking a Salesforce Marketing Cloud specialist to lead B2B marketing use cases and customer journey optimization. You will collaborate with clients, translate requirements into scalable solutions, and drive transformation using Marketing Cloud Next/Advanced.

The role requires hands-on expertise, certification in Marketing Cloud and Data Cloud, and leadership of a small team to deliver segmentation and campaign design with data-driven approaches.

Qualifications

• 5-8 years of industry experience with Salesforce Marketing technologies.
• Certified in Salesforce Marketing Cloud and Data Cloud (Data 360).
• Client-facing experience with multiple stakeholders.
• Demonstrated leadership managing a small team (2+).
• Advanced working knowledge of Salesforce Marketing Cloud (Next/Advanced).
• Strong expertise in Salesforce Einstein and Salesforce Agentforce.
• Solid understanding of marketing domain, esp. B2B.
• Experience with customer segmentation and campaign design.
• Experience with Automation Builder, Contact Builder, Data Views.
• Experience with Salesforce Data Cloud (Data 360).
• Strong data modeling and SQL skills.

Responsibilities

• Lead design and implementation of B2B Marketing Use Cases for Customer Journey Optimization.
• Collaborate with clients to translate business requirements into scalable technical solutions.
• Drive marketing transformation using Salesforce Marketing Cloud and related tools.
• Mentor a team of 1-2 developers and consultants.
• Design customer segmentation strategies and targeted campaigns.
• Ensure best practices in solution design, data management, and integration.
• Provide technical leadership across Salesforce Einstein and Agentforce capabilities.

Skills

Salesforce Marketing Cloud

Data Cloud (Data 360)

Einstein Analytics

Agentforce

SQL

Client-facing

Team leadership

Campaign design

Education

Salesforce Marketing Cloud Certification

Tools

Marketing Cloud Next/Advanced

Automation Builder

Contact Builder

Data Views

Personlization features

Job description

Role- Salesforce Marketing Cloud Next(Advanced) with Agentforce

PFB JD

Key Responsibilities

• Lead the design and implementation of B2B Marketing Use Cases around Customer Journey Optimization
• Collaborate with clients and stakeholders to translate business requirements into scalable technical solutions
• Drive marketing transformation initiatives using Salesforce Marketing Cloud and related tools
• Lead and mentor a team of 1-2 developers and consultants
• Design and implement customer segmentation strategies and targeted marketing campaigns
• Ensure best practices in solution design, data management, and system integration
• Provide technical leadership across Salesforce Einstein and Agentforce capabilities

Must-Have Skills & Experience

• 5-8 years of industry experience with strong hands-on expertise in Salesforce Marketing technologies
• Certified in Salesforce Marketing Cloud and Data Cloud (Data 360)
• Proven experience in a client-facing role working with multiple stakeholders
• Demonstrated leadership experience managing a team of at least 2 members
• Advanced working knowledge of Salesforce Marketing Cloud (Marketing Cloud Next or Advanced)
• Strong expertise in Salesforce Einstein and Salesforce Agent force
• Solid understanding of marketing domain, preferably in a B2B environment
• Experience in customer segmentation and campaign design
• Experience with Automation Builder, Contact Builder, Data Views
• Experience with Salesforce Data Cloud (Data 360)
• Strong data modeling skills and proficiency in SQL

Nice-to-Have Skills

• Experience with Marketing Cloud Personalization, Pages, and Email personalization, Journey Builder, SSJS and Amp script