Salesforce Marketing Cloud Intelligence Developer

Mphasis; Hyderabad, Bengaluru, Mumbai; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

Mphasis seeks an experienced Salesforce Marketing Cloud (SFMC) Developer to design, develop, test, and deploy personalized marketing communications and data-driven campaigns within SFMC. The role emphasizes AMPscript, CloudPages, SQL, Journey Builder, and Automation Studio.

You will build landing pages, data extensions, and automated journeys, with SSJS for server-side logic and integrations via REST/SOAP APIs.

Qualifications

• Strong hands-on experience with Salesforce Marketing Cloud (SFMC).
• Proficiency in AMPscript with personalization, data lookups, and dynamic content.
• Experience building CloudPages, landing pages, and forms.
• SQL for segmentation, data transformation, and reporting.
• Experience with Journey Builder and Automation Studio in campaigns.
• HTML, CSS, and JavaScript development for emails and landing pages.
• REST and SOAP API integrations and Marketing Cloud Connect.
• SSJS usage for server-side functionality in CloudPages.
• Experience with Data Extensions, Data Modeling, and subscriber management.

Responsibilities

• Design, develop, test, and deploy SFMC solutions.
• Develop personalized email content using AMPscript.
• Build and maintain CloudPages, landing pages, and forms.
• Implement server-side logic with SSJS where applicable.
• Create data extensions and perform data lookups/updates.
• Develop complex SQL queries for segmentation and reporting.
• Create customer journeys using Journey Builder and Automation Studio.
• Integrate SFMC with Salesforce CRM and other systems.
• Ensure code quality, testing, and production support.

Skills

SFMC

AMPscript

CloudPages

SQL

Journey Builder

Automation Studio

HTML

CSS

JavaScript

REST API

SOAP API

Marketing Cloud Connect

SSJS

Data Extensions

Content Builder

Email Studio

Contact Builder

Job description

Location: Bangalore, Mumbai, or Hyderabad.

Word Mode: 2 Days weekly WFO

Interview: 3 rounds virtual.

Notice: Immediate

Code: 108260-42

Salesforce Marketing Cloud (SFMC) Sr. Developer

We are seeking an experienced Salesforce Marketing Cloud (SFMC) Developer with strong hands‑on expertise in AMPscript, CloudPages, SQL, Journey Builder, and Automation Studio.

The ideal candidate will be responsible for designing, developing, testing, and supporting personalized marketing communications, landing pages, data‑driven campaigns, and automated customer journeys within Salesforce Marketing Cloud. This role requires strong technical development skills as well as the ability to translate business and marketing requirements into scalable SFMC solutions.

Key Responsibilities

• Design, develop, test, and deploy solutions within Salesforce Marketing Cloud.
• Develop personalized and dynamic email content using AMPscript.
• Build and maintain CloudPages, landing pages, microsites, forms, preference centers, and subscription‑management pages.
• Develop server‑side functionality on CloudPages using AMPscript and Server‑Side JavaScript (SSJS) where applicable.
• Create dynamic forms and landing pages that read from and write data to Data Extensions.
• Implement form submission, validation, data capture, confirmation pages, and error‑handling logic.
• Develop secure and personalized CloudPages using URL parameters, encrypted query strings, subscriber attributes, and Data Extension lookups.
• Build reusable AMPscript components for personalization, conditional content, data retrieval, data updates, and campaign logic.
• Develop complex SQL queries for audience segmentation, campaign targeting, reporting, and data transformation.
• Design and manage Data Extensions, subscriber data, Contact Builder relationships, and SFMC data architecture.
• Develop and maintain automated processes using Automation Studio, including SQL Query Activities, imports, extracts, file transfers, and scheduled workflows.
• Build and support customer journeys using Journey Builder, including entry events, decision splits, personalization, triggered communications, and journey data.
• Develop responsive HTML email templates and landing pages using HTML, CSS, and JavaScript.
• Integrate Salesforce Marketing Cloud with Salesforce CRM and other enterprise platforms using Marketing Cloud Connect, REST APIs, SOAP APIs, SFTP, and other integration mechanisms.
• Troubleshoot AMPscript, CloudPages, automations, journeys, email rendering, and data‑related issues.
• Perform unit testing, code reviews, deployment validation, and production support.
• Develop reusable technical components and follow development standards for security, maintainability, performance, and scalability.
• Maintain technical documentation for CloudPages, data models, APIs, automations, journeys, and integrations.
• Work closely with marketing, business, technology, and data teams to translate requirements into technical solutions.

Required Qualifications

• Strong hands‑on experience with Salesforce Marketing Cloud (SFMC).
• Strong proficiency in AMPscript, including:
  • Personalization
  • Conditional logic
  • Lookup functions
  • Data Extension reads and updates
  • Subscriber and contact attributes
  • String, date, and formatting functions
  • Redirects and URL handling
  • Error handling
  • Dynamic content
• Strong hands‑on experience developing CloudPages.
• Experience developing:
  • Landing pages
  • Lead capture forms
  • Registration forms
  • Preference centers
  • Unsubscribe pages
  • Confirmation and thank‑you pages
  • Dynamic personalized pages
• Experience using AMPscript functions such as Lookup, LookupRows, RetrieveSalesforceObjects, UpsertData, InsertData, UpdateData, RequestParameter, Redirect, CloudPagesURL, and related functions.
• Strong SQL skills for segmentation, data transformation, and audience management.
• Hands‑on experience with:
  • Content Builder
  • Email Studio
  • Journey Builder
  • Automation Studio
  • Contact Builder
  • Data Extensions
• Experience with HTML, CSS, and JavaScript.
• Understanding of responsive email and web development.
• Experience integrating SFMC with external systems using REST and/or SOAP APIs.
• Experience with SFTP‑based file integrations and automated data processing.
• Strong debugging, troubleshooting, and analytical skills.
• Understanding of Salesforce Marketing Cloud subscriber, contact, and consent‑management concepts.

Preferred Qualifications

• Experience with Server‑Side JavaScript (SSJS) within Salesforce Marketing Cloud.
• Experience with CloudPages security and secure data handling.
• Experience implementing encrypted and personalized URLs using CloudPagesURL.
• Experience working with Salesforce CRM through Marketing Cloud Connect.
• Familiarity with JSON and API‑based integrations.
• Experience building custom preference centres and consent‑management solutions.
• Knowledge of email deliverability and subscriber‑management best practices.
• Understanding of CAN‑SPAM, GDPR, CCPA, and related data‑privacy requirements.
• Experience with enterprise‑scale Salesforce Marketing Cloud implementations.
• Salesforce Marketing Cloud certifications are preferred.

Experience

• 8+ years of Salesforce Marketing Cloud development experience preferred.
• 6+ years of hands‑on AMPscript development experience.
• Demonstrated experience designing and developing CloudPages and custom landing‑page solutions.
• Experience supporting production marketing campaigns, automated journeys, and enterprise‑scale customer communications.

Key Skills

Salesforce Marketing Cloud | AMPscript | CloudPages | SQL | SSJS | HTML | CSS | JavaScript | Journey Builder | Automation Studio | Content Builder | Contact Builder | Data Extensions | REST API | SOAP API | Marketing Cloud Connect