Lead Performance Marketing _Welspun

Welspun World; Thane; On-site; INR 350,000 - 750,000; Full time

Job summary

Welspun World in India is seeking a Sr. Manager / AGM Performance Marketing (E-commerce) to lead growth across D2C, marketplaces, and quick commerce.

You will own end-to-end performance marketing, plan and optimize paid media across Google Ads, Meta Ads, and programmatic networks to drive traffic and revenue. You will collaborate with internal teams and agencies to ensure high-quality execution, while improving CAC, CTR, conversion rate, ROAS, and overall campaign efficiency through data-driven

Qualifications

• Experience in performance marketing for ecommerce and D2C channels.
• Strong analytical and ROI-driven decision making.
• Ability to manage large digital media budgets and optimize ROAS.

Responsibilities

• Lead end-to-end performance marketing strategy for D2C, marketplaces, and quick commerce.
• Plan, execute, and optimize paid media campaigns across Google Ads, Meta Ads, programmatic networks, and affiliate channels.
• Manage marketplace advertising ecosystems with bidding strategies and sponsored ad optimization.
• Drive growth initiatives across quick commerce focusing on visibility and conversions.
• Track campaign performance and provide data-driven insights to leadership.

Skills

Performance Marketing

Digital Media Buying

ROI Analysis

Budget Management

Analytics

Tools

Google Ads

Meta Ads

Programmatic Networks

Affiliate Platforms

Job description

Job Title Sr.Manager /AGM Performance Marketing (E-commerce)

Objective

The role will be responsible for driving growth and revenue across all digital commerce platforms through performance-led marketing strategies. The incumbent will lead data-driven customer acquisition, paid media campaigns, and ROI optimization across D2C platforms, marketplaces, and quick commerce channels, ensuring scalable and profitable online growth.

Key Responsibilities

Performance Marketing & Growth Strategy

• Lead the end-to-end performance marketing strategy to drive traffic, customer acquisition, and revenue growth across D2C website, marketplaces, and quick commerce platforms.
• Plan, execute, and optimize paid media campaigns across Google Ads, Meta Ads, programmatic networks, and affiliate channels.
• Manage marketplace advertising ecosystems including campaign planning, keyword bidding strategies, and sponsored ad optimization to maximize platform visibility and sales.
• Drive performance-led growth initiatives across quick commerce platforms, focusing on visibility, conversion, and category share.

Campaign Management & Optimization

• Own the media planning and performance optimization cycle, ensuring efficient budget allocation and strong return on ad spend (ROAS).
• Continuously optimize campaigns through audience segmentation, A/B testing, creative optimization, and funnel analysis.
• Drive improvements in key digital metrics such as CAC, CTR, conversion rate, ROAS, and overall campaign efficiency.
• Work closely with internal teams and external agencies to ensure high-quality campaign execution and performance delivery.

D2C Performance Growth

• Drive customer acquisition and revenue growth for the D2C platform through targeted performance campaigns.
• Optimize traffic quality, landing page conversion, and remarketing strategies to enhance customer lifecycle value.
• Implement retargeting, lookalike audience strategies, and advanced audience targeting to maximize conversions.

Marketplace & Quick Commerce Performance

• Lead advertising and promotional campaigns across leading marketplaces and quick commerce platforms to drive product discovery and conversion.
• Optimize platform advertising tools, sponsored listings, and keyword strategies to increase product visibility and sales velocity.
• Partner with category and sales teams to align marketing campaigns with business growth objectives.

Analytics & Insights

• Track and analyze campaign performance, traffic patterns, and conversion metrics using analytics tools and dashboards.
• Provide data-driven insights and actionable recommendations to improve campaign effectiveness and ROI.
• Prepare regular performance reports and growth insights for leadership review.

Key Competencies

• Strong expertise in Performance Marketing and Digital Media Buying
• Deep understanding of E-commerce growth marketing
• Strong analytical and ROI-driven decision making
• Experience in managing large digital media budgets
• Ability to drive data-led marketing strategies and growth initiatives

Preferred Experience

• 58 years of experience in Performance Marketing / Growth Marketing
• Experience working with D2C brands, marketplaces, or digital commerce platforms
• Strong hands-on experience in Google Ads, Meta Ads, Marketplace Ads, and digital analytics tools