Lead Marketing Strategy

Adani Group; Dadri; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Adani Group seeks a marketing strategist in Uttar Pradesh to drive project-specific and corporate plans, shaping brand messaging and go-to-market initiatives. You will coordinate across Sales, CRM, Design and Finance to deliver campaigns that align with business objectives.

The role involves market research, performance marketing, and analytics to improve ROI. A strong background in real estate/infrastructure marketing is preferred, with a focus on lead generation and brand consistency.

Qualifications

• MBA/PGDM in Marketing or related field.
• 3–7 years of experience in Marketing Strategy, Brand Management, Business Development, Market Research, or Strategic Marketing.
• Preferably from Real Estate, Infrastructure, Hospitality, Retail, FMCG, or Consumer-focused industries.
• Experience in campaign management, market intelligence, customer analytics, and lead generation strategies.
• Exposure to project launches, branding initiatives, and performance marketing will be preferred.

Responsibilities

• Develop and implement project-specific and corporate marketing strategies aligned with business objectives.
• Support annual marketing plans, budget allocation, and strategic initiatives for ongoing and upcoming projects.
• Conduct market assessments to identify customer trends, demand patterns, and growth opportunities.
• Develop go-to-market strategies for new project launches and sales initiatives.
• Conduct market research and customer behavior analysis to identify target audience segments.
• Gather and analyze customer insights to improve product positioning and marketing effectiveness.
• Monitor real estate market trends, industry developments, and competitor activities.
• Prepare strategic recommendations based on market intelligence and business requirements.
• Ensure adherence to brand guidelines across all marketing and communication activities.
• Support initiatives to enhance brand visibility, reputation, and customer perception.
• Coordinate with creative and digital agencies for development of marketing collateral and campaigns.
• Maintain consistency in messaging across online and offline channels.
• Plan and execute integrated marketing campaigns across digital, print, outdoor, events, and social media platforms.
• Track campaign performance and suggest optimization measures to improve ROI.
• Coordinate with media agencies and vendors for campaign deployment and execution.
• Ensure timely delivery of marketing activities within approved budgets.
• Support digital marketing initiatives including SEO, SEM, social media, email marketing, and performance marketing.
• Track lead generation effectiveness and marketing funnel performance.
• Analyze customer acquisition costs, lead conversion metrics, and campaign outcomes.
• Work closely with Sales and CRM teams to improve lead quality and conversion rates.
• Prepare marketing dashboards, reports, and presentations for management reviews.
• Monitor project-wise marketing performance and customer engagement metrics.
• Analyze campaign ROI and business impact of marketing investments.
• Present actionable insights to support strategic decision-making.
• Collaborate with Sales, CRM, Product Development, Design, Finance, and external agencies.
• Coordinate with channel partners and vendors for marketing initiatives.
• Support leadership in strategic marketing projects and special assignments.

Skills

Marketing strategy

Brand management

Market research

Campaign management

Digital marketing

Education

MBA / PGDM in Marketing/Strategy/Business Management

Bachelor's degree in Marketing/Business Administration/Commerce/Engineering

Job description

Job Description:

Responsibilities

Marketing Strategy & Planning

• Assist in developing and implementing project-specific and corporate marketing strategies aligned with business objectives.
• Support annual marketing plans, budget allocation, and strategic initiatives for ongoing and upcoming projects.
• Conduct market assessments to identify customer trends, demand patterns, and growth opportunities.
• Develop go-to-market strategies for new project launches and sales initiatives.

Market Research & Consumer Insights

• Conduct market research and customer behavior analysis to identify target audience segments.
• Gather and analyze customer insights to improve product positioning and marketing effectiveness.
• Monitor real estate market trends, industry developments, and competitor activities.
• Prepare strategic recommendations based on market intelligence and business requirements.

Brand Management

• Ensure adherence to brand guidelines across all marketing and communication activities.
• Support initiatives to enhance brand visibility, reputation, and customer perception.
• Coordinate with creative and digital agencies for development of marketing collateral and campaigns.
• Maintain consistency in messaging across online and offline channels.

Campaign Management

• Plan and execute integrated marketing campaigns across digital, print, outdoor, events, and social media platforms.
• Track campaign performance and suggest optimization measures to improve ROI.
• Coordinate with media agencies and vendors for campaign deployment and execution.
• Ensure timely delivery of marketing activities within approved budgets.

Digital Marketing & Lead Generation

• Support digital marketing initiatives including SEO, SEM, social media, email marketing, and performance marketing.
• Track lead generation effectiveness and marketing funnel performance.
• Analyze customer acquisition costs, lead conversion metrics, and campaign outcomes.
• Work closely with Sales and CRM teams to improve lead quality and conversion rates.

Strategic Reporting & Analytics

• Prepare marketing dashboards, reports, and presentations for management reviews.
• Monitor project-wise marketing performance and customer engagement metrics.
• Analyze campaign ROI and business impact of marketing investments.
• Present actionable insights to support strategic decision-making.

Stakeholder Management

• Collaborate with Sales, CRM, Product Development, Design, Finance, and external agencies.
• Coordinate with channel partners and vendors for marketing initiatives.
• Support leadership in strategic marketing projects and special assignments.

Qualifications

Educational Qualifications

• MBA / PGDM in Marketing, Strategy, Business Management, or related discipline from a reputed institution.
• Bachelors degree in Marketing, Business Administration, Commerce, Engineering, or related field.

Experience

• 3–7 years of experience in Marketing Strategy, Brand Management, Business Development, Market Research, or Strategic Marketing.
• Preferably from Real Estate, Infrastructure, Hospitality, Retail, FMCG, or Consumer-focused industries.
• Experience in campaign management, market intelligence, customer analytics, and lead generation strategies.
• Exposure to project launches, branding initiatives, and performance marketing will be preferred.