Lead – Marketing Automation

ZINFI Technologies, Inc.; Kolkata District; On-site; INR 1,500,000 - 2,000,000; Full time

Benefits offered by this job

Competitive compensation

Exposure to global markets

Collaborative work environment

Job summary

A leading technology firm in Kolkata is looking for a Marketing Automation Lead. The role involves designing dashboards, managing HubSpot integrations, and providing cross-functional insights to improve sales strategies. Candidates should have 6+ years of experience and expertise in HubSpot and advanced Excel. This position offers competitive compensation, opportunities for growth, and a collaborative work environment.

Qualifications

• Minimum 6+ years in Marketing Intelligence, Marketing Operations, or Business Analytics, preferably in a product-based IT company.
• Deep knowledge of HubSpot Sales, Marketing, and Service Hubs (certifications preferred).
• Strong command of Advanced Excel (PivotTables, Macros, Power Query).

Responsibilities

• Design, implement, and manage dashboards and KPIs across campaigns.
• Manage and optimize HubSpot Sales, Marketing, and Service Hubs.
• Partner with Sales, Product, Customer Success, and Partner Success teams.

Skills

Advanced Excel Skills

HubSpot Expertise

Analytical Skills

Collaboration Skills

Problem Solving

Communication Skills

Education

Bachelor’s/master’s degree in marketing, Business Analytics, Data Science

Tools

HubSpot

Job description

Lead – Marketing Automation | Kolkata, India

Responsibilities

• Design, implement, and manage dashboards, KPIs, and performance reports across campaigns, both new and installed bases sales funnels, and partner lifecycle management.
• Leverage advanced Excel models (PivotTables, Power Query, VLOOKUP, Index-Match, Macros, etc.) to track and forecast sales & marketing performance.
• Translate complex data into clear insights and actionable recommendations for leadership.

HubSpot Ownership:

• Manage and optimize HubSpot Sales, Marketing, and Service Hubs, ensuring end-to-end integration with business processes.
• Automate lead scoring, nurturing workflows, sequence, and partner communication campaigns.
• Define, Measure, Analyze, Improve, and Control (DMAIC CRM data hygiene, segmentation, and reporting accuracy across global markets.

Cross-Functional Collaboration:

• Partner with Sales, Product, Customer Success, and Partner Success teams to align sales & marketing insights with business strategy
• Act as the go-to resource for campaign performance, sales funnel efficiency, and partner lifecycle health metrics.
• Provide data-driven insights that influence go-to-market (GTM) strategies, partner enablement, and revenue growth initiatives.

Data & Process Management:

• Establish data governance, ensuring accuracy, consistency, and completeness.
• Build models to evaluate partner/seller onboarding efficiency, churn, and growth trends.
• Continuously refine reporting frameworks to adapt to business and market needs.

Leadership & Enablement:

• Mentor and guide junior marketing analysts in data analysis, reporting, and tool adoption.
• Serve as the subject matter expert for business automation, analytics, and business reporting.

Skills

• Education: Bachelor’s/master’s degree in marketing, Business Analytics, Data Science, or related field.
• Experience: Minimum 6+ years in Marketing Intelligence, Marketing Operations, or Business Analytics, preferably in a product-based IT company.
• HubSpot Expertise: Deep knowledge of HubSpot Sales, Marketing, and Service Hubs (certifications preferred).
• Analytical Skills: Strong command of Advanced Excel (PivotTables, Macros, Power Query, Power Pivot, Index-Match, Data Models).
• Reporting Skills: Proven experience in building and maintaining dashboards, reports, and KPI tracking.
• Business Acumen: Strong understanding of partner/seller lifecycle, sales funnel management, and GTM strategy
• Collaboration: Ability to work cross-functionally with Sales, Marketing, Customer Success, Product, and Partner teams.
• Soft Skills: Excellent problem solving, storytelling with data, attention to detail, and communication skills.

Reporting To:

What We Offer:

• Opportunity to be part of a fast growing SaaS / Product Platform Company shaping partner ecosystem management.
• Exposure to global markets and cross-functional leadership teams.
• Competitive compensation and benefits package.
• A collaborative, innovative, and growth-driven work environment.

ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform.

Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high- performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels.

ZINFI’s state-of-the-art SaaS Unified Partner Management (UPM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI’s UPM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

This is a special opportunity for someone who wants to grow their career with ZINFI. Please visit our site at www.zinfi.com for further details.