Marketing Operations Lead

Jobtailor; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Jobtailor seeks a seasoned Marketing Operations leader to own and optimize its marketing tech stack, spanning HubSpot, Zoho CRM, Zapier, and analytics tools. You will design lifecycle workflows, manage data health, and drive automation to improve lead routing and attribution.

You will build dashboards and integrate platforms to enable data-driven marketing decisions, partnering with Marketing, Sales, RevOps, Product, and Engineering. Strong English communication is required.

Qualifications

• 5+ years of marketing operations experience, preferably B2B (SaaS preferred).
• Extensive experience with HubSpot Marketing Hub, Operations Hub, Workflows, Custom objects, Reporting, Integrations and Automation.
• Strong experience managing CRM platforms; Zoho CRM experience highly preferred.
• Extensive experience building integrations using Zapier or similar automation platforms.
• Experience with lifecycle marketing, lead management and CRM architecture.
• Ability to think about customer journeys beyond open rates and click through rates.
• Strong understanding of marketing attribution and funnel analytics.
• Advanced reporting and dashboard creation experience.
• Strong technical and analytical skills and knowledge of BI tools.
• Ability to juggle multiple projects, stay organized and prioritize quickly.
• Excellent analytical and problem-solving skills.
• BA in Marketing, Business, Communications, Technology preferred.
• Experience with Google Tag Manager and GA4.
• Familiarity with SQL or querying marketing data.
• Experience with BI platforms such as Looker Studio, Tableau or Power BI.
• Knowledge of APIs and webhook integrations.
• Experience implementing AI-powered marketing workflows and automation.
• Understanding of data privacy regulations, including GDPR, consent management and data governance.
• Experience supporting international or multi-product marketing teams.
• Excellent English written and verbal skills.

Responsibilities

• Own and continuously optimize the marketing technology ecosystem, including HubSpot, Zoho CRM, Zapier and other marketing and analytics tools.
• Design and manage workflows, lead routing, scoring, lifecycle processes and other automations.
• Maintain marketing database accuracy, consistency and health through segmentation, deduplication, enrichment, data governance and CRM optimization.
• Support campaign and lifecycle marketing setup and QA for emails, forms, landing pages, lists, workflows and nurturing programs.
• Build and maintain dashboards and reports covering funnel performance, campaign effectiveness, attribution, pipeline generation and marketing KPIs.
• Build and maintain integrations between HubSpot, Zoho, website, product and third-party platforms using Zapier, APIs, Domo and webhooks.
• Identify bottlenecks and opportunities for automation, standardization and AI-enabled efficiencies.
• Partner with Marketing, Sales, RevOps, Product and Engineering to align systems, processes, data and the customer journey.
• Provide reporting and insights that enable better marketing decisions.

Skills

HubSpot Marketing Hub

Zoho CRM Management

Zapier Integrations

Advanced Reporting & Dashboards

Lifecycle Marketing

CRM Architecture

Data Governance

Marketing Attribution

SQL

GA4

BI Tools

APIs

Webhook Integrations

Looker Studio

Tableau

Power BI

Education

BA in Marketing

BA in Business

BA in Communications

BA in Technology

Tools

Domo

Looker Studio

Tableau

Power BI

Google Tag Manager

GA4

Zapier

APIs

Job description

• Own and continuously optimize the marketing technology ecosystem, including HubSpot, Zoho CRM, Zapier and other marketing and analytics tools
• Design and manage workflows, lead routing, scoring, lifecycle processes and other automations
• Maintain marketing database accuracy, consistency and health through segmentation, deduplication, enrichment, data governance and CRM optimization
• Support campaign and lifecycle marketing setup and QA for emails, forms, landing pages, lists, workflows and nurturing programs
• Build and maintain dashboards and reports covering funnel performance, campaign effectiveness, attribution, pipeline generation and marketing KPIs
• Build and maintain integrations between HubSpot, Zoho, website, product and third-party platforms using Zapier, APIs, Domo and webhooks
• Identify bottlenecks and opportunities for automation, standardization and AI-enabled efficiencies
• Partner with Marketing, Sales, RevOps, Product and Engineering to align systems, processes, data and the customer journey
• Provide reporting and insights that enable better marketing decisions

Requirements

• 5+ years of marketing operations experience, preferably B2B (SaaS preferred)
• Extensive experience working with HubSpot Marketing Hub, Operations Hub, Workflows, Custom objects, Reporting, Integrations and Automation
• Strong experience managing CRM platforms; Zoho CRM experience highly preferred
• Extensive experience building integrations using Zapier or similar automation platforms
• Experience with lifecycle marketing, lead management and CRM architecture
• Ability to think about customer journeys beyond open rates and click through rates
• Strong understanding of marketing attribution and funnel analytics
• Advanced reporting and dashboard creation experience
• Strong technical and analytical skills and knowledge of BI tools
• Ability to juggle multiple projects, stay organized and prioritize quickly
• Excellent analytical and problem-solving skills
• BA in marketing, business, communications, technology or similar area is preferred
• Experience with Google Tag Manager and GA4
• Familiarity with SQL or querying marketing data
• Experience with BI platforms such as Looker Studio, Tableau or Power BI
• Knowledge of APIs and webhook integrations
• Experience implementing AI-powered marketing workflows and automation
• Understanding of data privacy regulations, including GDPR, consent management and data governance
• Experience supporting international or multi-product marketing teams
• Excellent English written and verbal skills

Core Competencies

Demonstrates expertise in optimizing marketing technology ecosystems, including HubSpot and Zoho CRM, while managing workflows, integrations, and data governance. Proficient in advanced reporting, analytics, and lifecycle marketing strategies to enhance customer journeys and drive marketing effectiveness.

Highest-signal resume keywords

• HubSpot Marketing Hub
• Zoho CRM Management
• Zapier Integrations
• Advanced Reporting and Dashboard Creation
• Lifecycle Marketing

Hard Skills

• Marketing Operations
• CRM Architecture
• Data Governance
• Marketing Attribution
• SQL
• Google Tag Manager
• GA4
• BI Tools
• APIs
• Webhook Integrations

Soft Skills

• Analytical Skills
• Problem-Solving Skills
• Organizational Skills
• Prioritization Skills
• Communication Skills

Certifications & Qualifications

• BA in Marketing
• BA in Business
• BA in Communications
• BA in Technology

Industry Keywords

• B2B Marketing
• SaaS
• Data Privacy Regulations
• GDPR
• Consent Management

Tools & Technologies

• HubSpot
• Zoho
• Zapier
• Domo
• Looker Studio
• Tableau
• Power BI