Go-to-Market (GTM) Operations Manager

Pinnacle Asset Integrity Services, LLC; Hyderabad; On-site; INR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

Health, vision, and dental insurance

Paid time off (PTO)

Maternity and parental leave

Quarterly town hall events

Job summary

Pinnacle Asset Integrity Services, LLC in Hyderabad is seeking a hands-on individual contributor to build their GTM operations function from scratch. You will own the systems and processes that enhance pipeline predictability and deal velocity for the software and services business.

The role includes designing, implementing, and maintaining the HubSpot GTM stack, defining processes for lead management, and automating workflows to improve performance while collaborating cross-functionally.

Qualifications

• 8+ years in GTM/marketing operations, RevOps or Sales Ops.
• Deep experience with HubSpot for building workflows and dashboards.
• Strong data orientation comfortable with SQL/BI tools like Looker.

Responsibilities

• Design, implement and maintain the HubSpot-based GTM stack.
• Define and enforce lead-to-opportunity processes.
• Automate lead routing and assignment workflows.

Skills

GTM/marketing operations experience

HubSpot (CRM + Marketing)

SQL / BI tools

Account-based marketing operations

Automation of workflows

Cross-functional collaboration

Strong communication skills

Job description

Job Summary

You will build Pinnacle’s GTM operations function from the ground up, owning the systems, processes, and data that drive predictable pipeline and faster deal velocity for our software + services business. This is a hands‑on, individual‑contributor role reporting to the VP of GTM Strategy.

Responsibilities

• Design, implement and maintain the HubSpot-based GTM stack (CRM, marketing automation, reporting).
• Define and enforce lead-to-opportunity processes: MQL definition, routing, SLA, lead scoring, and handoff hygiene.
• Build, gate and operationalize sales pipeline stages (opportunity definitions, weighting, forecast hygiene).
• Automate lead routing, assignment, and response workflows to materially reduce lead response time.
• Create dashboards and weekly/monthly reporting for pipeline health, funnel conversion metrics, campaign ROI, and KPIs.
• Partner with Finance to align reporting (ACV, forecast accuracy, opportunity velocity) and enable deal-level analytics.
• Own data hygiene and integrations (forms, website, Apollo/ZoomInfo feeds, analytics), including deduplication, enrichment, and sync rules.
• Implement practical, scalable automation and lightweight GTM engineering (bots/agents/workflows) to remove manual work.
• Train and document processes for sales, marketing, and Hyderabad GTM team members; maintain runbooks.
• Drive continuous improvement: experiment with tooling and workflows, measure lift, and roll out proven changes.

Accountabilities / Results / Success

• Lead response time reduced from days to minutes/hours.
• Improved MQL → SQL conversion and pipeline velocity (measurable month‑over‑month).
• Forecast accuracy and deal stage hygiene improvements.
• Number of qualified discovery meetings sourced via ops‑enabled motions (ABM, inbound, outbound automation).
• Reduction in manual tasks through automation (hours saved per week).

Required Qualifications / Skills / Competencies

• 8+ years in GTM/marketing operations, RevOps or Sales Ops; proven hands‑on experience building processes from scratch.
• Deep practical experience with HubSpot (CRM + Marketing) – building workflows, custom objects, lists, scoring, and dashboards.
• Salesforce experience is a plus.
• Strong data orientation: comfortable with SQL / BI tools or Looker/PowerBI/LookerStudio; able to translate data into actionable narratives.
• Demonstrated success implementing ABM operations and account-based routing/measurement.
• Track record of automating manual workflows (bots, API‑driven automations, or no‑code tools).
• Excellent cross‑functional collaborator – experience partnering with sales leadership, finance, marketing, and product.
• Comfortable in a “scrappy” environment: pragmatic, bias for action, and able to document and standardize as you go.
• Strong written and verbal communication skills; experience creating playbooks and training materials.

What We Expect From Every Pinnacle Employee

Take ownership of your work and outcomes; seek to understand before acting; contribute actively to solving challenges, not just identifying them; execute with discipline, quality, and reliability; communicate clearly to maintain alignment with teammates and customers; demonstrate integrity, accountability, and respect in all interactions; continuously learn, improve, and grow — personally and professionally.

Benefits

• Health, vision, and dental insurance; life insurance; paid time off (PTO); paid holidays; 8 hours of volunteer paid time off (VPTO); maternity and parental leave.
• Quarterly town hall and fellowship events.
• Length of service awards with additional paid time off and bonuses for anniversary milestone trips (5, 10, 15, and 20 years).

Work Environment & Physical Requirements

Conditions may include working inside and/or outside, near office machinery with moving parts, near radiant and electrical energy, in collaboration with others or alone, extended or irregular hours, and travel by all possible modes of transportation.

Physical job requirements: ability to walk, stand, sit, kneel, push, stoop, reach, grasp, pull, bend, climb stairs; identify colors; hear with aid; see; write, count, read, speak, analyze; lift and carry under 30 lbs.; perceive depth.

EEO Statement

Pinnacle is an equal employment opportunity employer and does not discriminate based on race, color, national origin, religion, gender identity, sexual orientation, sex, age, disability, veteran or military status, genetic information, or any other characteristic protected by applicable law.