Lead Integrated Media, India

Nike; India; On-site; INR 3,000,000 - 7,000,000; Full time

Job summary

Nike, Inc. in India seeks a seasoned Lead, Integrated Media Marketing to orchestrate cross-functional media strategies across Brand, Marketplace, and Retail teams.

The role emphasizes data-driven decision making and advertising technology to optimize Always On campaigns and meaningful consumer journeys. The ideal candidate will have 8+ years in media advertising, strong communications, and the ability to influence diverse stakeholders in a matrix organization while delivering integrated,

Qualifications

• Bachelor's degree or higher in marketing or a related field.
• 8+ years of experience in media advertising (traditional and digital).
• Strong data and analytical skills with experience in dashboards and cross-functional collaboration.

Responsibilities

• Partner with media agencies to develop and execute integrated media strategies in India.
• Lead Always On/365 and consumer moments in collaboration with business teams.
• Lead media buying and planning across partner ecommerce platforms.
• Collaborate with SEA&I Media team to connect seasonal journeys across Product Impact x Marketplace.
• Collaborate with Digital Marketing, Owned, and Retail teams to drive integration opportunities.
• Manage test & learn and experimentation roadmaps for India execution.
• Lead Martech/Adtech capabilities with India & SEA&I media partners.
• Coordinate with Territories on tech roadmap and implementation (Data Foundation, automation, CAPI, Clean Rooms, etc.).
• Stay current with industry trends and privacy evolutions, refining strategies and tools.

Skills

Strategic media planning

Cross-functional collaboration

Data analytics

Ad tech knowledge

Project management

Communication skills

Stakeholder influence

Team player

Education

Bachelor's degree in marketing or related field

Job description

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
WHO YOU’LL WORK WITH

The Lead, Integrated Media Marketing India, will report to the Marketing Director, India and partner with our Nike SEA&I (Southeast Asia & India) Integrated Media team in Singapore, Media agencies and Media Partners in India, as well as Partner Digital Marketplaces, to push the boundaries of what’s possible in an Always On and Marketplace first offense.

Media in India is integrated, agile, and deeply localized, designed to connect with consumers in meaningful ways. As part of the SEA&I and APLA (Asia Pacific Latin America) Brand Marketing organization, our team works cross-functionally to activate Marketing programs that help propel the Brand and the Business into the future. Media execution in India thrives on partnerships between Geo and Territory teams, cross-functionally with Brand, Creative, Digital Marketing, Retail and our Direct Business teams.

WHO WE ARE LOOKING FOR

We are seeking a seasoned Media Strategist and Planner to join our team in a pivotal, highly cross-functional role. The ideal candidate is passionate about advertising technology and has considerable experience working across digital and retail teams, technical teams, media experts, e-commerce marketplaces and ad partners to improve the journeys that enables us to successfully activate a connected plan. They thrive in working across and prioritizing multiple projects simultaneously in a matrixed organization while bringing all key stakeholders along.

Team fit is crucial. We are looking for a curious self-starter and a willing teammate who takes pride in ownership and wants to continuously drive for better. You are the ‘team-sports’ type and thrive in maximizing the output of the whole team, not just the individual.

• Bachelor's degree in marketing, or related field. Will accept any suitable combination of education, experience and training
• 8+ years’ experience in media advertising (Traditional and Digital planning and buying) with a focus on strategic campaign planning, optimization, testing & innovation and omni-channel tactics.
• Knowledgeable in ad technology – data backbones, clean rooms, measurement, CDP, digital product, etc.
• Strong data and analytical skills with experience in dashboard creation and working across platform native ones
• Comfort with getting your “hands dirty” diving deep into the projects alongside Digital Marketing, Retail Marketing, and Ad Tech professionals
• Detail-oriented with strong project management skills with the ability to prioritize and manage multiple tasks simultaneously.
• Excellent written and verbal communication skills, including building persuasive presentations to advocate for advancement in the media space
• Ability to navigate matrix organizations, influence teams and collaborate cross-functionally, with Brand Marketing, Retail, Business, and technical teams
• Great teammate. Positive mentality. Ability to rapidly learn new things.

WHAT YOU’LL WORK ON

You will be responsible for working across our Paid Media and adjacent teams to ensure we are connecting our strategies and tactics across Brand x Sport x Product with our Owned (Nike Direct x Retail) and Partner ecosystem, maximizing the use of technology and data to steer and optimize our media programs. You will partner heavily with the APLA & SEA&I Integrated Media teams, APLA & SEA&I Digital Marketing and Retail Marketing teams and India Business teams to drive connection and seamless journeys

Responsibilities include:

• Partner deeply with our media agencies to develop and execute integrated media strategies and frameworks in India to align with Brand x Business priorities
• Leads our Always On/365 & Consumer moments offense in partnership with Business teams
• Lead media buying and planning across partner Ecommerce platforms
• Collaborate with the SEA&I Media team to connect seasonal journeys across Product Impact x Marketplace
• Collaborate with Digital Marketing, Owned, & Retail teams to drive opportunities for integration
• Manage test & learn and experimentation roadmaps for India execution
• Lead Martech/Adtech capabilities in partnership with India & SEA&I Media partners
• Partner with Territories on tech roadmap and implementation (Data Foundation, automation, CAPI, Clean Rooms, Taxonomy, Ad serving, Web/App Parity, etc)
• Staying current with and share industry trends and best practices and continuously refining strategies, tools, methods and privacy evolutions.