Media Marketeer

PERSOL; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

PERSOL in Bengaluru is seeking a Media Marketeer to strategize, plan and execute digital campaigns across the Asia region. You will deliver measurable media strategies for brands, focusing on display, social, SEM, and cross-channel planning.

The role requires 7+ years in digital media with analytics proficiency and strong communication skills. MBAs welcome; the position is based in India with a focus on growth in ecommerce traffic and media efficiency.

Qualifications

• Bachelor's degree in a relevant field; MBA preferred.
• 7+ years in digital media/marketing with Asia-region exposure.
• Experience across display, social, SEM, analytics and cross-channel planning.

Responsibilities

• Owns digital and integrated media strategy for divisions/brands.
• Establish paid digital media planning and efficiency across key brands.
• Set up paid media measurement and KPIs for campaigns and development.
• Analyze media data and perform data-driven optimization.
• Manage agency stakeholders to improve media efficiency.
• Drive ecommerce sales and traffic to etailer platforms; improve media dollars efficiency.
• Follow latest industry trends and technologies in media.
• Monitor competitors' media strategies and activities.
• Provide periodic reporting to internal stakeholders.

Skills

Digital media planning

Display advertising

Social media

SEM

Analytics

Adobe Analytics

Data analysis

Presentation skills

Education

Bachelor's degree

MBA preferred

Tools

Adobe Analytics

Google Analytics

Job description

Role & responsibilities

The Media Marketeer will be responsible for strategizing, planning and executing media (digital) campaigns in the ASIA region. The media marketeer will be responsible for delivering media campaigns for brands through effective, measurable, and evolving digital media strategies. Media expertise needed would be in the domains of display, native, social, performance and cross-channel media.

Responsibilities

• Owns digital and integrated media strategy for the divisions/brands
• Establish paid (digital) media planning and efficiency management across key brands in the divisional portfolio
• Paid media measurement and KPIs set-up for campaigns and overall brand/product development
• Media data analysis and conducting data driven optimization continuously
• Manage agency stakeholders to increase paid media efficiency
• Driving ecommerce sales and traffic to etailer platforms and improving media dollars efficiency
• Follow and find implementation opportunities of latest industry trends and technologies (media centric)
• Keep abreast of competitors media strategy and activities (competitor monitoring)
• Periodic reporting to internal stakeholders

Experience with traditional (offline) media planning is a good to have

Preferred candidate profile

Bachelor's degree, MBA preferred

7+ years of digital media/marketing experience

Experience with display, social media, SEM, analytics and other digital media planning & execution in ASIA

Data analytics experience with Adobe Analytics or other web analytics

Strategic thinker with excellent written and verbal communication, including presentation skills

Ability to work independently, problem solve and leverage multiple function/business/country/global support

Affinity for learning and applying new technologies and staying abreast of new trends

Excellent project management skills, and able to manage multiple projects at once

[e-mail]

www.persolindia.com