Process Lead- Brand & Marketing

Pouring Pounds India Pvt. Ltd.; Gurugram District; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Pouring Pounds India Pvt. Ltd. is seeking a dynamic Process Lead / Assistant Manager – Brand & Marketing to shape brand narratives, drive campaigns, and build organic growth engines.

If you excel at sharp copies, brainstorming viral content, and turning brand stories into engaging experiences, this role is for you. You will own copywriting, content development, social strategy, and cross‑functional collaboration to deliver 360° campaigns that boost awareness and growth across platforms like

Qualifications

• 2–6 years of brand marketing, content creation, or campaign management.
• Exceptional copywriting skills with storytelling and consumer psychology.
• Experience executing integrated brand campaigns from idea to execution.
• Strong understanding of social media trends and video formats.

Responsibilities

• Copywriting & Content Development: write ad copies, emailers, website content, social posts, and scripts.
• Brand & Campaign Management: ideate, plan, and execute 360° campaigns and coordinate with teams and agencies.
• Social Media & Content Strategy: own calendar, track trends, engage communities, manage short‑form video.
• Creative & Visual Communication: collaborate with designers to ensure visuals support messaging.
• Organic Growth & Brand Building: scale content marketing, social media, UGC, and influencer engagement.

Skills

Copywriting

Brand marketing

Content strategy

Campaign management

Social media

Team collaboration

Job description

About the Role:

We are looking for a dynamic and driven marketer who thrives on creativity, strategy, and execution. As a Process Lead / Assistant Manager – Brand & Marketing, you’ll be at the forefront of shaping our brand narrative, driving memorable campaigns, and building organic growth engines. If you love writing sharp copies, brainstorming viral-worthy content, and bringing brand stories to life – this role is tailor‑made for you!

Key Responsibilities:

Copywriting & Content Development

• Write high-impact ad copies, emailers, website content, social media posts, and marketing scripts.
• Develop creative scripts for video ads, branded content, and influencer-led pieces.
• Translate brand messaging into compelling and engaging narratives across platforms.

Brand & Campaign Management

• Ideate, plan, and execute 360° brand campaigns that drive awareness, engagement, and growth.
• Collaborate with internal teams, designers, video editors, and external agencies for end-to-end campaign delivery.
• Monitor campaign performance and derive insights to improve future executions.

Social Media & Content Strategy

• Own the social media calendar and ensure content aligns with brand tonality and business goals.
• Spot trends, engage with communities, and ensure consistent brand presence across platforms.
• Oversee short-form video content creation for platforms like Instagram Reels, YouTube Shorts, etc.

Creative & Visual Communication

• Work closely with graphic designers to ensure visuals elevate the messaging.
• Have a good eye for design, layout, and brand consistency across all collaterals.

Organic Growth & Brand Building

• Develop and scale organic acquisition channels like content marketing, social media, UGC campaigns, and influencer engagement.
• Explore partnerships, community-led initiatives, and growth hacks that build brand salience without burning the budget.

What We’re Looking For:

• 2–6 years of experience in brand marketing, content creation, or campaign management.
• Exceptional copywriting skills with a strong grasp of storytelling and consumer psychology.
• Proven experience in executing integrated brand campaigns, from idea to execution.
• Strong understanding of social media trends, video content formats, and performance marketing.
• Basic working knowledge of graphic design and video content workflows.
• Ability to work with cross-functional teams and juggle multiple projects simultaneously.
• Growth mindset with a knack for experimentation, creativity, and hustle.